Essentials of marketing / E. Jerome McCarthy, William D. Perreault, Jr.
Series: Irwin series in marketingPublication details: Homewood, Ill. : Irwin, c1988. Edition: 4th edDescription: xvi, 512p. : col. ill. ; 24 cmContent type:- text
- unmediated
- volume
- 0256060096
- HF5415 M12 1988
Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HF5415 M12 1988 (Browse shelf(Opens below)) | Available | 22643 | 00013241 |
Browsing Ladislao N. Diwa Memorial Library shelves, Shelving location: Circulation Section, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5415 K84p 1989 Principles of marketing / | HF5415 K84p 1989 Principles of marketing / | HF5415 L16 2000 Marketing / | HF5415 M12 1988 Essentials of marketing / | HF5415 M12 1994 Essentials of marketing : a global managerial approach / | HF5415 M12 1994 Essentials of marketing : a global managerial approach / | HF5415 M12 1994 Essentials of marketing : a global managerial approach / |
Glossary : p. 502 - 512.
References : p. 475 - 491.
Donated by Ohio State University 22643