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Marketing : principles and strategy / Henry Assael.

By: Series: The Dryden Press series in marketingPublication details: Forth Worth, [Tex.] : Dryden Press, c1993.Edition: 2nd edDescription: xxix, 771p. : col. ill. ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0030767083
Subject(s): LOC classification:
  • HF5415  As7 1993
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Holdings
Item type Current library Collection Call number Materials specified Copy number Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Room Use Section Non-fiction RUS HF5415 As7 1993 (Browse shelf(Opens below)) Room use only 22185 00019891
Books Books Ladislao N. Diwa Memorial Library Circulation Section HF5415 As7 1993 (Browse shelf(Opens below)) c3 Available 57194 00013890

Glossary : p. G1 - G26.

Includes bibliographical references and index.

Donated by Ohio State University 57194 copy 3

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