Advertising and promotion : an integrated marketing communications approach / Chris Hackley.
Material type: TextPublication details: Los Angeles : Sage Publications, c2010.Edition: 2nd edDescription: xvii, 333 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 9781849201469 (pbk. : alk. paper)
- HF5823 H11 2010
Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5823 H11 2010 (Browse shelf(Opens below)) | Room use only | 76070 | 00018256 |
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RUS HF5823 St8 2004 Strategic communication principles / | RUS HF5823 B32 1996 Advertising management / | RUS HF5823 B41 1990 Introduction to advertising and promotion management / | RUS HF5823 H11 2010 Advertising and promotion : an integrated marketing communications approach / | RUS HF5823 H19 1993 Do-it yourself advertising : how to produce great ads, brochures, catalogs, direct mail and much more / | RUS HF5823 H83 1998 How advertising works : the role of research / | RUS HF5823 T23 1998 Advertising and sales promotion strategy / |
Includes bibliographical references (p. [311]-322) and index.
Purchased 76070