Marketing for hospitality and tourism / Philip Kotler.
Material type: TextPublication details: Upper Saddle River, N. J : Prentice Hall, c1999.Edition: 2nd edDescription: xv, 800 p. : ill. ; 25 cmISBN:- 0130110310
- HF5415 K84 1999
Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5415 K84 1999 (Browse shelf(Opens below)) | Room use only | 9921 | 00019136 |
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RUS HF5415 Se6 2017 Services marketing and customer relationship management / | RUS HF5415 B62 2014 Principles & practice of marketing / | RUS HF5415 B81 2001 Marketing : the retro revolution / | RUS HF5415 K84 1999 Marketing for hospitality and tourism / | RUS HF5415 K84 2004 Principles of marketing / | RUS HF5415 M54 1998 Marketing strategy : the challenge of the external environment / | RUS HF5415 P42 2015 Essentials of marketing : a marketing strategy planning approach / |
Glossary. : p. 769-781.
Includes bibliographical references.
01/10/2001 9921