Contemporary marketing research / McDaniel Roger Gates.

By: McDaniel, Carl, JrContributor(s): Gates, Roger H., 1942-Material type: Text

TextPublication details: Cincinnati, Ohio : South Western College Pub, c1999. Edition: 4th edDescription: xxvi, 780p. : ill. ; 26 cmISBN: 0324006039Subject(s): Marketing research

List(s) this item appears in: Research References

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Vol info	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Room Use Section	20060120			HF5415.2	Available	apd		29542

Glossary : p. G1 - G10. Incldes bibliographical references.