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Contemporary marketing research / McDaniel Roger Gates.

By: McDaniel, Carl, JrContributor(s): Gates, Roger H., 1942-Material type: TextTextPublication details: Cincinnati, Ohio : South Western College Pub, c1999. Edition: 4th edDescription: xxvi, 780p. : ill. ; 26 cmISBN: 0324006039Subject(s): Marketing research
List(s) this item appears in: Research References
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Item type Current library Collection Call number Materials specified Vol info Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library
Room Use Section
20060120 HF5415.2 Available apd 29542

Glossary : p. G1 - G10. Incldes bibliographical references.

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