Introduction to advertising and promotion management / George E. Belch, Michael A. Belch.
Material type: TextPublication details: Homewood, Ill. : Richard D. Irwin, c1990.Description: xxix, 770 p. : ill. ; 28 cmContent type:- text
- unmediated
- volume
- 0256079722
- HF5823 B41 1990
Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5823 B41 1990 (Browse shelf(Opens below)) | Room use only | 22201 | 00019570 |
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RUS HF5823 Sh3 2014 Controversies in contemporary advertising / | RUS HF5823 St8 2004 Strategic communication principles / | RUS HF5823 B32 1996 Advertising management / | RUS HF5823 B41 1990 Introduction to advertising and promotion management / | RUS HF5823 H11 2010 Advertising and promotion : an integrated marketing communications approach / | RUS HF5823 H19 1993 Do-it yourself advertising : how to produce great ads, brochures, catalogs, direct mail and much more / | RUS HF5823 H83 1998 How advertising works : the role of research / |
Includes bibliographical references.
Donated by Ohio State University 22201