Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh.
Material type: TextPublication details: New York : Dryden Press, c1992.Edition: 4th edDescription: xxvi, 749 p. : ill. ; 24 cmISBN:- 0030541670
Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Room Use Section | 19940302 | HF5415.13 | Available | mma | 8844 |
Includes bibliographical references and index.