Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden.
Material type: TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1997.Edition: 6th edDescription: xvi, 463 p. : ill. ; 23 cmISBN:- 007114255X paper bound 007049097X hard bound
- HF5415.13 G94 1997
Item type | Current library | Collection | Call number | Materials specified | Copy number | Status | Notes | Date due | Barcode |
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Books | Ladislao N. Diwa Memorial Library Room Use Section | Non-fiction | RUS HF5415.13 G94 1997 (Browse shelf(Opens below)) | Room use only | 24620 | 00018303 | |||
Books | Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HF5415.13 G94 1997 (Browse shelf(Opens below)) | c2 | Available | 26292 | 00020365 |
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HF5415.13 B69 1995 Marketing management : a strategic approach with a global orientation / | HF5415.13 C85 1997 v.4 Marketing research and information systems / | HF5415.13 G55 1993 Developing, implementing, and managing an effective marketing plan / | HF5415.13 G94 1997 Marketing management : strategies and programs / | HF5415.13 H26 1988 Your pursuit of profit / | HF5415.13 Ia1 2019 Marketing management / | HF5415.13 Ia1 2019 Marketing management / |
Includes bibliographical references and index.
Donated by Ohio State University 01/20/2006 26292 copy 2