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Marketing / Roger A. Kerin ... [et al.].

by Kerin, Roger A.

Series: The Irwin/McGraw-Hill series in marketingEdition: 7th ed. Publication details: Boston : McGraw-Hill/Irwin, c2003Availability: Items available for loan: Ladislao N. Diwa Memorial Library (3)Call number: HF5415 M34 2003, ... Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton.

by Etzel, Michael J | Walker, Bruce J | Stanton, William J.

Series: McGraw-Hill series in marketingEdition: 11th ed. Publication details: New York : McGraw-Hill, c1997Availability: Items available for loan: Ladislao N. Diwa Memorial Library (2)Call number: HF5415 Et9 1997, ... Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton.

by Etzel, Michael J | Walker, Bruce J | Stanton, William J.

Series: McGraw-Hill series in marketingEdition: 12th ed. Publication details: Boston : McGraw-Hill, c2001Availability: Items available for loan: Ladislao N. Diwa Memorial Library (3)Call number: HF5415 Et9 2001, ... Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

Services marketing / Valarie Zeithaml, Mary Jo Bitner.

by Zeithaml, Valarie A | Bitner, Mary Jo.

Series: McGraw-Hill series in marketingMaterial type: Text Text; Format: print Publication details: New York : McGraw-Hill, c1996Availability: Items available for loan: (1).

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry Corrie, 1944 -.

Series: Irwin / McGraw-Hill series in marketingEdition: 5th ed.Material type: Text Text; Format: print Publication details: Boston : McGraw-Hill, c1999Availability: Items available for loan: (1).

Fundamentals of selling : customers for life / Charles M. Futrell.

by Futrell, Charles M.

Series: Irwin/McGraw-Hill series in marketingEdition: 6th ed.Material type: Text Text; Format: print Publication details: Boston : Irwin, c1999Availability: Items available for loan: (1).

Marketing / Peter D. Bennett in collaboration with Robert P. Lamm and Robert A. Fry.

by Bennett, Peter D | Lamm, Robert P | Fry, Robert A.

Series: McGraw-Hill series in marketingMaterial type: Text Text; Format: print Publication details: New York : McGraw-Hill, c1988Availability: Items available for loan: (1).

Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.

by Guiltinan, Joseph P | Paul, Gordon.

Series: McGraw-Hill series in marketingEdition: 4th ed.Material type: Text Text; Format: print Publication details: New York : McGraw-Hill, c1991Availability: Items available for loan: (1).

Marketing / Courtland L. Bovee, John V. Thill.

by Bovee, Courtland | Thill, John V.

Series: McGraw-Hill series in marketingMaterial type: Text Text; Format: print Publication details: New York : McGraw-Hill, c1992Availability: Items available for loan: (1).

Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.

by Guiltinan, Joseph P | Paul, Gordon W.

Series: McGraw-Hill series in marketingEdition: 5th ed.Material type: Text Text; Format: print Publication details: New York : McGraw-Hill, c1994Availability: Items available for loan: (1).

Advertising excellence / Courtland L. Bovee ... [et al.].

by Bovee, Courtland L.

Series: McGraw-Hill series in marketingMaterial type: Text Text; Format: print Publication details: New York : McGraw-Hill, c1995Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5804 Ad9 1995. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

Retail management / Ron Hasty, James Reardon.

by Hasty, Ron | Reardon, James.

Series: The McGraw-Hill series in marketingMaterial type: Text Text; Format: print Publication details: New York : McGraw-Hill, c1997Availability: Items available for loan: (1).

Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden.

by Guiltinan, Joseph P | Paul, Gordon W | Madden, Thomas J.

Series: McGraw-Hill series in marketingEdition: 6th ed.Material type: Text Text; Format: print Publication details: New York : McGraw-Hill, c1997Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5415.13 G94 1997. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

Contemporary advertising / William F. Arens.

by Arens, William F.

Series: Irwin/McGraw-Hill series in MarketingEdition: 7th ed.Material type: Text Text; Format: print Publication details: Boston : Irwin, c1999Availability: Items available for loan: (1).

Business marketing : connecting strategy, relationships and learning / F. Robert Dwyer, John F. Tanner, Jr.

by Dwyes, F. Robert | Tanner, John F.

Series: The Irwin/McGraw-Hill series in marketingMaterial type: Text Text; Format: print Publication details: Boston : McGraw-Hill, c1999Availability: Items available for loan: (1).

Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, Edmund Jerome.

Series: The Irwin/McGraw-Hill series in marketingEdition: 13th ed.Material type: Text Text; Format: print Publication details: Boston : McGraw-Hill, c1999Availability: Items available for loan: (1).

Basic marketing : a global managerial approach / William D. Perreault Jr. and E. Jerome McCarthy.

by Perreault, William D | McCarthy, Jerome E.

Series: The McGraw-Hill series in marketingEdition: 13th ed.Material type: Text Text; Format: print Publication details: Boston : McGraw-Hill, c1999Availability: Items available for loan: (1).

A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Series: The Irwin/McGraw-Hill series in marketingEdition: 8th ed.Material type: Text Text; Format: print Publication details: Boston : Irwin McGraw-Hill, c2000Availability: Items available for loan: (1).

Strategic marketing / David W. Cravens.

by Cravens, David W.

Series: Irwin/McGraw-Hill series in marketingEdition: 6th ed.Material type: Text Text; Format: print Publication details: Boston : McGraw-Hill, c2000Availability: Items available for loan: (1).

Basic marketing : a global managerial approach / William D. Perreault and E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome.

Series: McGraw-Hill series in marketingEdition: 15th ed.Material type: Text Text; Format: print Publication details: Boston : McGraw-Hill, c2005Availability: Items available for loan: (1).

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