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Marketing / Roger A. Kerin ... [et al.]. by
  • Kerin, Roger A
Series: The Irwin/McGraw-Hill series in marketing
Edition: 7th ed.
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (3)Call number: HF5415 M34 2003, ... Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. by
  • Etzel, Michael J
  • Walker, Bruce J
  • Stanton, William J
Series: McGraw-Hill series in marketing
Edition: 11th ed.
Publication details: New York : McGraw-Hill, c1997
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (2)Call number: HF5415 Et9 1997, ... Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. by
  • Etzel, Michael J
  • Walker, Bruce J
  • Stanton, William J
Series: McGraw-Hill series in marketing
Edition: 12th ed.
Publication details: Boston : McGraw-Hill, c2001
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (3)Call number: HF5415 Et9 2001, ... Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

Services marketing / Valarie Zeithaml, Mary Jo Bitner. by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo
Series: McGraw-Hill series in marketing
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill, c1996
Availability: Items available for loan: (1).

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by
  • Peter, J. Paul
  • Olson, Jerry Corrie, 1944 -
Series: Irwin / McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print
Publication details: Boston : McGraw-Hill, c1999
Availability: Items available for loan: (1).

Fundamentals of selling : customers for life / Charles M. Futrell. by
  • Futrell, Charles M
Series: Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print
Publication details: Boston : Irwin, c1999
Availability: Items available for loan: (1).

Marketing / Peter D. Bennett in collaboration with Robert P. Lamm and Robert A. Fry. by
  • Bennett, Peter D
  • Lamm, Robert P
  • Fry, Robert A
Series: McGraw-Hill series in marketing
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill, c1988
Availability: Items available for loan: (1).

Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. by
  • Guiltinan, Joseph P
  • Paul, Gordon
Series: McGraw-Hill series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill, c1991
Availability: Items available for loan: (1).

Marketing / Courtland L. Bovee, John V. Thill. by
  • Bovee, Courtland
  • Thill, John V
Series: McGraw-Hill series in marketing
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill, c1992
Availability: Items available for loan: (1).

Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. by
  • Guiltinan, Joseph P
  • Paul, Gordon W
Series: McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill, c1994
Availability: Items available for loan: (1).

Advertising excellence / Courtland L. Bovee ... [et al.]. by
  • Bovee, Courtland L
Series: McGraw-Hill series in marketing
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill, c1995
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5804 Ad9 1995. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden. by
  • Guiltinan, Joseph P
  • Paul, Gordon W
  • Madden, Thomas J
Series: McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill, c1997
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5415.13 G94 1997. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

Business marketing : connecting strategy, relationships and learning / F. Robert Dwyer, John F. Tanner, Jr. by
  • Dwyes, F. Robert
  • Tanner, John F
Series: The Irwin/McGraw-Hill series in marketing
Material type: Text Text; Format: print
Publication details: Boston : McGraw-Hill, c1999
Availability: Items available for loan: (1).

Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, Edmund Jerome
Series: The Irwin/McGraw-Hill series in marketing
Edition: 13th ed.
Material type: Text Text; Format: print
Publication details: Boston : McGraw-Hill, c1999
Availability: Items available for loan: (1).

Basic marketing : a global managerial approach / William D. Perreault Jr. and E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, Jerome E
Series: The McGraw-Hill series in marketing
Edition: 13th ed.
Material type: Text Text; Format: print
Publication details: Boston : McGraw-Hill, c1999
Availability: Items available for loan: (1).

A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. by
  • Peter, J. Paul
  • Donnelly, James H
Series: The Irwin/McGraw-Hill series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print
Publication details: Boston : Irwin McGraw-Hill, c2000
Availability: Items available for loan: (1).

Strategic marketing / David W. Cravens. by
  • Cravens, David W
Series: Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print
Publication details: Boston : McGraw-Hill, c2000
Availability: Items available for loan: (1).

Basic marketing : a global managerial approach / William D. Perreault and E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome
Series: McGraw-Hill series in marketing
Edition: 15th ed.
Material type: Text Text; Format: print
Publication details: Boston : McGraw-Hill, c2005
Availability: Items available for loan: (1).

Basic marketing : a global managerial approach / William D. Perreault and E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome
Series: McGraw-Hill series in marketing
Edition: 15th ed.
Material type: Text Text; Format: print
Publication details: Boston : McGraw-Hill, c2005
Availability: Items available for loan: (1).

Fundamentals of marketing / William J. Stanton, Charles Futrell. by
  • Stanton, William J
  • Futrell, Charles
Series: McGraw-Hill series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill, c1987
Availability: Items available for loan: (1).

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