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Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty.
Material type:
TextPublication details: London : Prentice Hall, c1998.Description: xxxv, 659p. : col. ill. ; 21 cmContent type: - text
- unmediated
- volume
- 0132690853
- HF5415.123 B93 1998
| Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
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Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5415.123 B93 1998 (Browse shelf(Opens below)) | Room use only | 19332 | 00020485 |
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| RUS HF5415.32 T41 2013 Consumer behavior and marketing research / | RUS HF5415.33 G41 2022 Consumer behaviour and promotion management / | RUS HF5415.33 Sch3 2019 Consumer behavior / | RUS HF5415.123 B93 1998 Introduction to marketing communication : an integrated approach / | RUS HF5415.129 M34 2001 Marketing channels / | RUS HF5415.1263 B75 2014 Business-to-business marketing / | RUS HF5415.1265 D56 2018 Digital marketing for executives and managers / |
Glossary : p. G1 - G18.
Includes bibliographical references.
Donated by Ohio State University 19332