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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Material type:
TextPublication details: Boston : McGraw-Hill, c1999.Edition: 13th edDescription: xxiv, 791p. : col. ill. ; 29 cmContent type: - text
- unmediated
- volume
- 0256209820
- HF5415.13 M369P42 1999
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Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5415.13 M369P42 1999 (Browse shelf(Opens below)) | c1 | Room use only | 50896 | 00020662 | ||
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Books
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Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HF5415.13 M369P42 1999 (Browse shelf(Opens below)) | c2 | Available | 42910 | 00021293 |
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| RUS HF5415.13 K12 2017 Marketing management / | RUS HF5415.13 M35 2015 Marketing management / | RUS HF5415.13 M369P41 1999 Basic marketing : a global managerial approach / | RUS HF5415.13 M369P42 1999 Basic marketing : a global-managerial approach / | RUS HF5415.13 P43 2005 Basic marketing : a global managerial approach / | RUS HF5415.13 P93 2019 Essentials of marketing management / | RUS HF5415.15 Sa5 2022 Brand management in digital and sustainable times / |
Glossary : p. G1 - G12. Includes index.
Donated by Ohio State University 50896
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