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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Material type:
TextPublication details: Boston : McGraw-Hill, c1999.Edition: 13th edDescription: xxiv, 791p. : col. ill. ; 29 cmContent type: - text
- unmediated
- volume
- 0256209820
- HF5415.13 M369P42 1999
| Item type | Current library | Collection | Call number | Materials specified | Copy number | Status | Notes | Date due | Barcode |
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Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5415.13 M369P42 1999 (Browse shelf(Opens below)) | c1 | Room use only | 50896 | 00020662 | ||
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Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HF5415.13 M369P42 1999 (Browse shelf(Opens below)) | c2 | Available | 42910 | 00021293 |
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| HF5415.13 K84 2003 Marketing management / | HF5415.13 K84m 2003 Marketing management / | HF5415.13 M34 Marketing management : an Asian perspective / | HF5415.13 M369P42 1999 Basic marketing : a global-managerial approach / | HF5415.13 P44 1997 A preface to marketing management / | HF5415.13 P44 1997 A preface to marketing management / | HF5415.13 P93 2019 Essentials of marketing management / |
Glossary : p. G1 - G12. Includes index.
Donated by Ohio State University 50896
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