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Basic marketing : a global managerial approach / William D. Perreault Jr. and E. Jerome McCarthy.
Material type:
TextPublication details: Boston : McGraw-Hill, c1999.Edition: 15th edDescription: xxiv, 791p. : col. ill. ; 28 cmContent type: - text
- unmediated
- volume
- 0071158332
- HF5415.13 M369P41 1999
| Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
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Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5415.13 M369P41 1999 (Browse shelf(Opens below)) | Room use only | 42909 | 00020663 |
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| RUS HF5415.13 Ia1 2019 Marketing management / | RUS HF5415.13 K12 2017 Marketing management / | RUS HF5415.13 M35 2015 Marketing management / | RUS HF5415.13 M369P41 1999 Basic marketing : a global managerial approach / | RUS HF5415.13 M369P42 1999 Basic marketing : a global-managerial approach / | RUS HF5415.13 P43 2005 Basic marketing : a global managerial approach / | RUS HF5415.13 P93 2019 Essentials of marketing management / |
Glossary : p. G1 - G12. Includes indexes.
Donated by Ohio State University 42909
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