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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
Material type:
TextPublication details: Boston : Irwin McGraw-Hill, c2001.Edition: 8th edDescription: xxiv, 775 p. : col. ill. ; 26 cmISBN: - 0072316020
- HF5415.33 U6H31 2001
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Ladislao N. Diwa Memorial Library Room Use Section | Non-fiction | RUS HF5415.33 U6H31 2001 (Browse shelf(Opens below)) | Room use only | 22485 | 00020885 | |||
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Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HF5415.33 U6H31 2001 (Browse shelf(Opens below)) | c2 | Available | 44657 | 00020884 |
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| RUS HF5415.32 M87 1998 Consumer behavior / | RUS HF5415.32 Sch3 1991 Consumer behavior / | RUS HF5415.33 U6H31 1998 Consumer behavior : building marketing strategy / | RUS HF5415.33 U6H31 2001 Consumer behavior : building marketing strategy / | RUS HF5438.4 P94 2012 Professional selling / | RUS HF5438.25 D63 1992 Selling : helping customers buy / | RUS HF5438.25 W43 1998 Selling : building partnerships / |
Includes bibliographical references, index and diskette.
Donated by Ohio State University 11/23/2007 44657 copy 2