Designing quality survey questions / Sheila B. Robinson, Kimberly Firth Leonard.

By:

Robinson, Sheila B [author]

Contributor(s):

Leonard, Kimberly Firth [author]

Material type: Text

TextLanguage: English Publication details: Los Angeles : SAGE, c2019.Description: xxiii, 229 pages : illustrations ; 23 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781506330549 (pbk. : alk. paper)

Subject(s):

LOC classification:

HM538 R56 2019

Online resources:

Contents:

Why quality surveys and questions matter -- Part I. what to consider before drafting survey questions -- Planning and predrafting -- Understanding respondents -- Part II. How to develop survey questions and response options -- Sourcing and crafting questions -- Constructing response options -- Special purpose and sensitive questions -- Part III. Knowing when a survey is ready for use -- Finalizing questions and using pretesting strategies -- Pulling it all together to maximize response -- Appendix: Checklist for quality questions design.

Summary: "Sheila B. Robinson and Kimberly Firth Leonard’s Designing Quality Survey Questions shows readers how to craft high-quality, precisely worded survey questions that elicit rich, nuanced, and ultimately useful data to help answer research and evaluation questions. The authors address challenges such as crafting demographic questions, designing questions that keep respondents engaged and avoid survey fatigue, web-based survey formats, culturally responsive survey design, and factors that influence survey responses. Additionally, “Stories From the Field” features describe real-world experiences form practitioners who share lessons learned about survey design, and end-of-chapter exercises and discussion questions allow readers to apply the information they’ve learned."--Book cover

List(s) this item appears in: Print Books 2022

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 4 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Reserve Section	Non-fiction	RUS HM538 R56 2019 (Browse shelf(Opens below))		Room use only	77881		00077830

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Includes bibliographical references and index.

"Sheila B. Robinson and Kimberly Firth Leonard’s Designing Quality Survey Questions shows readers how to craft high-quality, precisely worded survey questions that elicit rich, nuanced, and ultimately useful data to help answer research and evaluation questions. The authors address challenges such as crafting demographic questions, designing questions that keep respondents engaged and avoid survey fatigue, web-based survey formats, culturally responsive survey design, and factors that influence survey responses. Additionally, “Stories From the Field” features describe real-world experiences form practitioners who share lessons learned about survey design, and end-of-chapter exercises and discussion questions allow readers to apply the information they’ve learned."--Book cover

Fund 164 Linar Educaional Mterials, Inc. Purchased 11-26-2019 77881 NEJ PHP 2,788.00 2019-11-900 2019-1-0739