Promotional efficacy and competitive advantage of different amusement parks in Cavite / by Jomari T. Asa, Mary Jean M. Balighot and Jeanica N. Guarino.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2018.Description: xvii,112 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 658  As1 2018
Online resources: Production credits:
  • College of Economics, Management and Development Studies (CEMDS), Department of Management
Abstract: SARI T. ASAS, MARY JEAN M. BALIGHOT AND JENICA N. GUARINO. Promotional Efficacy and Competitive Advantages of Different Amusement Parks in Cavite. Undergraduate Thesis Bachelor of Science in Business Management major in Management. Cavite State University, Indang, Cavite. January 2018. Adviser: Grace A. Hagan The study was conducted from October to December 2017 in different amusement part of Cavite, namely: People's Park, Picnic Groove, Sky Ranch, Paradizoo, Ginger Bed House_ Reptiland Adventure, Terra Verde Nature Farm, and Residence Inn Zoo. Descriptive research was used to provide further insights into research problems by diessilist the socio-demographic profile of the tourists in Cavite, the thematic characteristics of amusement parks such as man-made, zoo and theme park, the Ifpnaminial strategies used and how competitive are the different amusement parks. Descriptive statistical tools were used in presenting and analyzing all the data aired. Means, ranges and frequency counts were used to describe the socio-profile of the participants, the promotional strategies as well as the travel skit of the tourists. Mean values and standard deviation were used to described how psiianal strategies work (efficacy) and the competitiveness of the pre-identified ancient parks as perceived by the tourists. Furthermore, Friedman test was employed to measure the promotional efficacy and the competitive advantage of the different ananent parks. In overall results the study revealed that there is a significant difference in the tensational efficacy in terms of the thematic characteristic and there is a significant difference in the competitiveness in terms of thematic characteristic in different amusement parks in Cavite. Based on the findings, it can be viewed that in terms of how the promotional strategies work (efficacy) in accordance to its function, the use of social media and word at mouth was found to be significantly different as compared to other media. The findings of competitiveness revealed that based on the different aspects considered in the study, it was only in terms of safety and security measures where the participants found significant differences. Based on the result, the study recommended to the management to improve their promotional strategies and exert more efforts in promoting the amusement parks and maintain their facilities to attract more tourists. Management should provide more security and have a safety measure to ensure that the tourist is secured when they travel. It is one of the important competitive advantages of the amusement parks. For the tourist, they will be able to broaden their perspective about amusement parks la Cavite as a tourist destination. In addition it may help them to choose the better destination when they visit the amusement parks. For the future studies, they will expand the findings about the amusement parks, addressing the problem at hand as well as anticipate the future predicaments related to this study. They can use the findings here in their own study related to the topic discussed here
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Thesis (Bachelor of Science in Business Management Major in Marketing Management) Cavite State University.

Includes bibliographical references.

College of Economics, Management and Development Studies (CEMDS), Department of Management

SARI T. ASAS, MARY JEAN M. BALIGHOT AND JENICA N. GUARINO. Promotional Efficacy and Competitive Advantages of Different Amusement Parks in Cavite. Undergraduate Thesis Bachelor of Science in Business Management major in Management. Cavite State University, Indang, Cavite. January 2018. Adviser: Grace A. Hagan

The study was conducted from October to December 2017 in different amusement
part of Cavite, namely: People's Park, Picnic Groove, Sky Ranch, Paradizoo, Ginger Bed House_ Reptiland Adventure, Terra Verde Nature Farm, and Residence Inn Zoo. Descriptive research was used to provide further insights into research problems by diessilist the socio-demographic profile of the tourists in Cavite, the thematic characteristics of amusement parks such as man-made, zoo and theme park, the Ifpnaminial strategies used and how competitive are the different amusement parks.
Descriptive statistical tools were used in presenting and analyzing all the data aired. Means, ranges and frequency counts were used to describe the socio-profile of the participants, the promotional strategies as well as the travel skit of the tourists. Mean values and standard deviation were used to described how
psiianal strategies work (efficacy) and the competitiveness of the pre-identified ancient parks as perceived by the tourists. Furthermore, Friedman test was employed to measure the promotional efficacy and the competitive advantage of the different ananent parks. In overall results the study revealed that there is a significant difference in the tensational efficacy in terms of the thematic characteristic and there is a significant difference in the competitiveness in terms of thematic characteristic in different amusement parks in Cavite. Based on the findings, it can be viewed that in terms of how the promotional strategies work (efficacy) in accordance to its function, the use of social media and word at mouth was found to be significantly different as compared to other media. The findings of competitiveness revealed that based on the different aspects considered in the study, it was only in terms of safety and security measures where the participants found significant differences. Based on the result, the study recommended to the management to improve their promotional strategies and exert more efforts in promoting the amusement parks and maintain their facilities to attract more tourists. Management should provide more security and have a safety measure to ensure that the tourist is secured when they travel. It is one of the important competitive advantages of the amusement parks. For the tourist, they will be able to broaden their perspective about amusement parks la Cavite as a tourist destination. In addition it may help them to choose the better destination when they visit the amusement parks. For the future studies, they will expand the findings about the amusement parks, addressing the problem at hand as well as anticipate the future predicaments related to this study. They can use the findings here in their own study related to the topic discussed here

Submitted to the University Library September 26, 2018 T-7996

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