Consumer behavior and marketing research / 3G University, International Institute of Management & Technology Studies, 3G E-Learning.
Material type:
TextLanguage: English Publication details: [UAE] : 3G Elearning FZ LLC, c2013Description: xi, 203 pages : illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 9789382669319
- HF5415.32 T41 2013
| Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
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Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5415.32 T41 2013 (Browse shelf(Opens below)) | Room use only | 76401 | 00077975 |
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| RUS HF5415.13 P93 2019 Essentials of marketing management / | RUS HF5415.32 H85 2019 Consumer behavior / | RUS HF5415.32 Se7 2019 Consumer behaviour / | RUS HF5415.32 T41 2013 Consumer behavior and marketing research / | RUS HF5415.33 G41 2022 Consumer behaviour and promotion management / | RUS HF5415.33 Sch3 2019 Consumer behavior / | RUS HF5415.123 B93 1998 Introduction to marketing communication : an integrated approach / |
Introduction to consumer behavior -- Research in understanding consumer behavior -- Individual influences on consumer behavior -- External influences on consumer behavior -- On-line decision making and CRM -- Electronic customer relationship marketing -- The marketing research system -- Sampling -- Data instruments.
Fund 164 Creative Mind Books Center Purchased 10/05/2017 76401 NEJ PHP 2,218.50 2017-09-0991 2017-1-0738