Marketing of services / 3G University, International Institute of Management & Technology Studies, 3G E-Learning.
Material type:
TextLanguage: English Publication details: [UAE] : 3G Elearning FZ LLC, c2013Description: 159 pages : illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 9789382669524 (paperback)
- HD9980.6 T41 2013
| Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
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Books
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Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HD9980.6 T41 2013 (Browse shelf(Opens below)) | Room use only | 76408 | 00077982 |
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| RUS HD9980.5 B64 2019 Service management : operations, strategy, information technology / | RUS HD9980.5 F58 2014 Service management : operations, strategy, information technology / | RUS HD9980.5 H67 2017 Services marketing : concepts, strategies, & cases / | RUS HD9980.6 T41 2013 Marketing of services / | RUS HE147.65 Sch3 2018 An Introduction to sustainable transportation : Preston L. Schiller and Jeffrey R. Kenworthy. | RUS HF415.1 B38 1995 Marketing : principles and perspectives / | RUS HF1416.6 C28 2020 International marketing / |
Includes bibliographical references.
Basic of marketing of services -- Consumer behavior in services -- Relationship marketing -- Market segmentation and targeting -- Service recovery -- Service development and design -- Servicescapes -- Managing demand and capacity -- Services marketing communication mix -- Value and price.
Fund 164 Creative Mind Books Center Purchased 10/05/2017 76408 NEJ PHP 2,218.50 2017-09-0991 2017-1-0738