Chocolicious / Jayson R. Feranil, Myra Lyka L. Manalo and Ever S. Rocela.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Indang, Cavite : 2005. Cavite State University- Main Campus,Description: xviii, 60 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 658.8  F37j 2005
Online resources: Production credits:
  • College of Economics, Management, and Development Studies (CEMDS)
Abstract: FERANIL, JAYSON R., MANALO, MYRA LYKA L., AND ROCELA, EVER S. Chocolicious. An Enterprise Development Project Report. Bachelor of Science in Business Management, major in Marketing. Cavite State University, Indang, Cavite. April 2005. Adviser: Ms. Ma. Corazon A. Buena. A three-month enterprise development project named "CHOCOLICIOUS'' was conducted to: (1) identify and describe the different processes and activities in producing chocolate spread; (2) describe the strategies in marketing chocolate spread; (3) determine the profitability of producing and marketing chocolate spread; and (4) identify the problems encountered in producing and marketing chocolate spread and recommend feasible solutions. The project was conducted from November 8, 2004 to February 8, 2005 in Kaytambog, Indang, Cavite. The capital of P30,000.00 which was equally shared by the entrepreneurs was used to operate the project. The entrepreneurs were able to identify the different activities in producing chocolate spread. The different steps followed in producing chocolate spread include the preparation of ingredients, slicing, grinding, mixing, packaging, and labeling. However, other important aspects in production were identified. The production cost and production volume were presented in the study. Strategies in marketing the products were applied by the entrepreneurs. Such strategies cover product, price, promotion, and place strategies. For the three-month operation, the project obtained a total sales of P57,730.00, total cost of raw materials of P37,682.80 and total operating expenses of P2,665.50. The total income realized from the business was P17, 421.42. The enterprise experienced problems during the operation such as lack of supply of water, unpredicted weather condition and delayed payments of some customers.
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Enterprise development project (B.S.B.M.--Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

FERANIL, JAYSON R., MANALO, MYRA LYKA L., AND ROCELA, EVER S. Chocolicious. An Enterprise Development Project Report. Bachelor of Science in Business Management, major in Marketing. Cavite State University, Indang, Cavite. April 2005. Adviser: Ms. Ma. Corazon A. Buena.
A three-month enterprise development project named "CHOCOLICIOUS'' was conducted to: (1) identify and describe the different processes and activities in producing chocolate spread; (2) describe the strategies in marketing chocolate spread; (3) determine the profitability of producing and marketing chocolate spread; and (4) identify the problems encountered in producing and marketing chocolate spread and recommend feasible solutions. The project was conducted from November 8, 2004 to February 8, 2005 in Kaytambog, Indang, Cavite. The capital of P30,000.00 which was equally shared by the entrepreneurs was used to operate the project. The entrepreneurs were able to identify the different activities in producing chocolate spread. The different steps followed in producing chocolate spread include the preparation of ingredients, slicing, grinding, mixing, packaging, and labeling. However, other important aspects in production were identified. The production cost and production volume were presented in the study. Strategies in marketing the products were applied by the entrepreneurs. Such strategies cover product, price, promotion, and place strategies.
For the three-month operation, the project obtained a total sales of P57,730.00, total cost of raw materials of P37,682.80 and total operating expenses of P2,665.50. The total income realized from the business was P17, 421.42. The enterprise experienced problems during the operation such as lack of supply of water, unpredicted weather condition and delayed payments of some customers.

Submitted to the University Library 05/19/2005 EDP-176

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