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Marketing / Courtland L. Bovee, John V. Thill.

By:

Bovee, Courtland

Contributor(s):

Thill, John V

Material type: Text

Text

TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1992.Description: xxxi, 761p. : col. ill. ; 26 cmISBN:

0070067341

Subject(s):

Marketing

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Includes index.

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