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Megaworld Properties and Holdings, Inc., Senator Gil Puyat, Avenue Makati City / by Janice V. Vanguardia.

By:

Vanguardia, Janice V [author]

Contributor(s):

Abogadie, Lina C [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : 2003. Cavite State University- Main Campus,Description: xii, 53 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

658.8 V29 2003

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: VANGUARDIA, JANICE VILLAPANDO. Megaworld Properties and Holdings, Inc., Senator Gil Puyat Avenue Makati City. A Field Study. Bachelor of Science in Business Management, major in Marketing, Cavite State University. Indang, Cavite. April 2003. Adviser: Ms. Lina C.Abogadie. A three — month field study was conducted from November 7,2002 to February 7, 2003 at Megaworld Properties and Holdings, Inc., to give opportunities for the author to apply her knowledge and skills in business management, gain more knowledge from actual business operations, describe the organization in terms of human resources, marketing, and financial aspects, identify the problems encountered by the personnel and recommend feasible solutions. Megaworld Properties and Holdings Inc. is engaged in the development and marketing of affordable housing projects either in the form of condominium communities or house- and-lot packages, and to limited extent, commercial and office space and mixed-used complexes. Megaworld Properties and Holdings Inc. have two marketing groups, the High Rise Projects Division and the Horizontal Project Division. Horizontal Project Division markets the company’s horizontal developments, such as house-and-lot packages and subdivision lots. Financial statements were analyzed to evaluate the financial performance of MPHI from 2000 to 2001. Among the problems encountered by the company were losses incurred due to Asian crisis, political instability and presence of aggressive competitors. Other encountered were delays in preparation of contracts, delays in completion of the project, and dissatisfaction of clients were on the quality of the material used in the housing units. Problems can be solved by aggressive marketing strategies. Attracting prospective buyers by giving reasonable interest rates and high quality units can be done.

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Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	658.8 V29 2003 (Browse shelf(Opens below))		Link to resource	Room use only	FS-190		00006043

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Previous	658.8 T57 2003 Kainan sa barrio /	658.8 T63 2002 V. V. Soliven Realty Corporation, Metro Manila /	658.8 v 2004 Marketing strategies of bakeries in selected towns of Cavite /	658.8 V29 2003 Megaworld Properties and Holdings, Inc., Senator Gil Puyat, Avenue Makati City /	658.8 V42 1999 Distribution strategies of Wit Fields Sales, Incorporated /	658.8 V66 1997 Peak Marketing Indang Distribution Center, Indang, Cavite /	658.8 V66 2000 Production Management of Japan Philippine Nameplates, Inc. /	Next

Field study (B.S.B.M.--Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

VANGUARDIA, JANICE VILLAPANDO. Megaworld Properties and Holdings, Inc., Senator Gil Puyat Avenue Makati City. A Field Study. Bachelor of Science in Business Management, major in Marketing, Cavite State University. Indang, Cavite. April 2003. Adviser: Ms. Lina C.Abogadie.

A three — month field study was conducted from November 7,2002 to February 7, 2003 at Megaworld Properties and Holdings, Inc., to give opportunities for the author to apply her knowledge and skills in business management, gain more knowledge from actual business operations, describe the organization in terms of human resources, marketing, and financial aspects, identify the problems encountered by the personnel and recommend feasible solutions.

Megaworld Properties and Holdings Inc. is engaged in the development and marketing of affordable housing projects either in the form of condominium communities or house- and-lot packages, and to limited extent, commercial and office space and mixed-used complexes. Megaworld Properties and Holdings Inc. have two marketing groups, the High Rise Projects Division and the Horizontal Project Division. Horizontal Project Division markets the company’s horizontal developments, such as house-and-lot packages and subdivision lots.

Financial statements were analyzed to evaluate the financial performance of MPHI from 2000 to 2001.

Among the problems encountered by the company were losses incurred due to Asian crisis, political instability and presence of aggressive competitors. Other encountered were delays in preparation of contracts, delays in completion of the project, and dissatisfaction of clients were on the quality of the material used in the housing units. Problems can be solved by aggressive marketing strategies. Attracting prospective buyers by giving reasonable interest rates and high quality units can be done.

Submitted to the University Library 07/18/2007 FS-190