Strategic management of technological innovation / Melissa A. Schilling.
Material type:
TextLanguage: English Publication details: New York, NY : McGraw-Hill Education, c2020.Edition: Sixth edition. International student editionDescription: xviii, 345 pages : illustrations ; 23 cmContent type: - text
- unmediated
- volume
- 9781260565799 (paperback)
- HD45 Sch3 2020
| Item type | Current library | Collection | Call number | Materials specified | URL | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|
Books
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Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HD45 Sch3 2020 (Browse shelf(Opens below)) | Link to resource | Room use only | 79162 | 00080741 |
"This international student edition is for use outside of the U.S."--Cover.
Includes bibliographical references and index.
Industry dynamics of technological innovation -- Sources of innovation -- Types and patterns of innovation -- Standards battles, modularity, and platform competition -- Timing of entry -- Formulating technological innovation strategy -- Defining the organization's strategic direction -- Choosing innovation projects -- Collaboration strategies -- Protecting innovation -- Implementing technological innovation strategy -- Organizing for innovation -- Managing the new product development process -- Managing new product development teams -- Crafting a deployment strategy.
Fund 164 Creative Mind Books Center Purchased 01/08/2021 79162 pnr PHP 2,930.00 2020-12-513B 2021-1-0046