Marketing analysis of mungbean in selected towns of Batangas / by Jesus P. Dimafelix.

Thesis (B.S.B.M.--Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

DIMAFELIX, JESUS PEDRAZA, "Marketing Analysis of Mungbean in Selected Towns of Batangas." B.S. Thesis, Bachelor of Science in Business Management, major in Marketing, Cavite State University, Indang, Cavite. April 1999. Adviser: Dr. Nelia C. Cresino.
The study was conducted in three selected towns of Batangas to determine the socio-economic characteristics of mungbean farmers and buyers, the marketing channels of mungbean and the proportion passing through each channel, the marketing cost and margin, the marketing efficiency and the problems in marketing mungbean;
A total of 100 respondents, 70 farmers and 30 buyers composed the samples of the study. Data were gathered through personal interviews from December 1998 up to February 1999. The average age of the farmers was 49.69 years and most were married. Majority of the farmers had attended formal education. Most of them were owner-operator and had been in mungbean farming since their early year. At the farm level, mungbean were sold either by picked-up or delivered method. Most farmers prefer to deliver their produce to buyers. These farmers also practice the so called marketing practices: method of sale, place of sale, unit in selling the product and mode of payment of buyers.
The farmers entailed marketing cost in transportation which amounted to P 0.40 per kilogram. The problems as mentioned by the farmers were low prices, transportation and low quality of products. The buyers had an average age of 45 years and had been in business for an average of 15 years. Some of the buyers who were classified into wholesaler, wholesaler-retailer and retailer were engaged in other types of business like farming, vegetable and fruit vending and sari-sari store operating.
Like the farmers, these buyers practiced common practices in purchasing and in marketing the product. The common practices were the frequency of purchase, method of purchase and mode of payment as in purchasing. In marketing, the practices were packing, storing and transporting which composed the pre-sale practices. Method of sale, frequency of transaction, mode of payments and mode of transport composed the marketing practices.
There are eight different channels in marketing mungbean, producer to consumer, producer to wholesaler to processor, producer to wholesaler to consumer, producer to wholesaler to retailer to consumer, producer to wholesaler-retailer to processor, producer to wholesaler-retailer to retailer to consumer, producer to wholesaler-retailer to consumer, producer to retailer to consumer.
The total cost in marketing mungbean on the part of the buyers were composed of cost in transportation, loading/unloading, market fees/licenses and subsistence which amounted to ₱I. 5 2 per kilogram of mungbean.
The net marketing of the buyers ranged from P14.39 to P22.48, with the retailer as the one who get the highest net marketing margin.
The common problems met by their buyers were low quality of products and lack of capital.
In terms of efficiency, marketing of mungbean was found to be efficient in terms of pricing and technology both for the farmers and for the buyers.

Submitted to the University Library 07/18/2007 T-2002