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Encyclopedia of journalism and mass communication / by Anil Kr. Rai

By: Material type: Computer fileComputer fileLanguage: English Publication details: Burlington, Canada : Society Publishing, 2023Description: 1 online resource (386, pages) : color illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781774695876 (e-book)
Subject(s): LOC classification:
  • PN4833  R13 2023
Online resources:
Contents:
1. Media and social image -- 2. Women in journalism and media -- 3. Journalism and business -- 4. Dangers of investigative journalism -- 5. Role of society and culture in film -- 6. Propaganda in media -- 7. Privacy and confidentiality in journalism -- 8. The importance of advertising on media -- 9. The future of journalism -- 10. Training personnel in mass media : both print and electronic media markets -- 11. Monitoring and conducting research in communication, media, and information technology -- 12. Updating media personnel on current trends in technological development -- 13. Partnering with media houses to coproduce professional programs --14. Journalism ethics : good news versus bad news -- 15. Audio-visual communication
Summary: This volume traces the historical development of print, broadcasting, public relations, and advertising and their impact on society, while examining the rapid growth and development of the Internet. It introduces readers to inventors, patents, copyright regulations, screenplay formats, national media regulation laws, and careers in the media industry. At the same time, the course explores how the media reflects and inspires cultural, political and ethical norms, with an emphasis on different storytelling techniques based on audience and communication style. The volume also explores the role of mass media in creating for audiences. The purpose of this volume is to introduce the reader to the principles, concepts, policies and practices of the mass media industry (broadcast, internet, print, and digital communications) and related advertising and public relations industries. Regulations, global impacts and changes are also discussed.
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Holdings
Item type Current library Collection Call number Materials specified Status Notes Date due Barcode
Online E-Books Online E-Books Ladislao N. Diwa Memorial Library Multimedia Section Non-fiction OEBP PN4833 R13 2023 (Browse shelf(Opens below)) Available PAV OEBP000446
Compact Discs Compact Discs Ladislao N. Diwa Memorial Library Multimedia Section Non-fiction EB PN4833 R13 2023 (Browse shelf(Opens below)) Room use only PAV CD0001375

https://portal.igpublish.com/iglibrary/ is required to read this e-book.

Includes bibliographical references and index

1. Media and social image -- 2. Women in journalism and media -- 3. Journalism and business -- 4. Dangers of investigative journalism -- 5. Role of society and culture in film -- 6. Propaganda in media -- 7. Privacy and confidentiality in journalism -- 8. The importance of advertising on media -- 9. The future of journalism -- 10. Training personnel in mass media : both print and electronic media markets -- 11. Monitoring and conducting research in communication, media, and information technology -- 12. Updating media personnel on current trends in technological development -- 13. Partnering with media houses to coproduce professional programs --14. Journalism ethics : good news versus bad news --
15. Audio-visual communication

This volume traces the historical development of print, broadcasting, public relations, and advertising and their impact on society, while examining the rapid growth and development of the Internet. It introduces readers to inventors, patents, copyright regulations, screenplay formats, national media regulation laws, and careers in the media industry. At the same time, the course explores how the media reflects and inspires cultural, political and ethical norms, with an emphasis on different storytelling techniques based on audience and communication style. The volume also explores the role of mass media in creating for audiences. The purpose of this volume is to introduce the reader to the principles, concepts, policies and practices of the mass media industry (broadcast, internet, print, and digital communications) and related advertising and public relations industries. Regulations, global impacts and changes are also discussed.

Fund 164 CE-Logic Purchased February 19, 2024 OEBP000446
P. Roderno PHP 19,266.00
2024-02-0124 2024-1-113

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