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3GE collection on business management : research methods for management / 3G E-Learning.

By: Material type: TextTextLanguage: English Publication details: New York, NY : 3G E-learning LLC, c2022.Description: 325 pages : color illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781984659842 (hardback)
Subject(s): LOC classification:
  • HD30.4 T41 2022
Online resources:
Contents:
Foundations of Research -- Problem Identification & Formulation -- Research Design -- Qualitative and Quantitative Research -- Measurement of Business Research -- Sampling -- Data Analysis -- Interpretation of Data and Paper Writing.
Summary: "Knowledge is power, as the saying goes. Conducting thorough research in business is an excellent strategy to learn more about your market, customers and competition. With that information in hand, you can make innovative and well-thought-out decisions to help grow your business. Methodology should not be seen as a static and boring section that lands somewhere in a piece of empirical research as a kind of mandatory duty that most researchers slightly adapt from previous work without enthusiasm. Actually, the methodology section has a lot to tell about the nature of each research project, which is inserted in a determined context and history. More than a set of procedures, rules or techniques, methodology embodies the interests, values and principles of researchers. It reveals a worldview, what reality and knowledge production means for a given group sharing the very same ontology and epistemology. If theory could be seen as the soul of a piece of research, methodology could be seen as its body, with eyes, ears, hands and a beating heart."--Back cover
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Holdings
Item type Current library Collection Call number Materials specified URL Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Reserve Section Non-fiction RUS HD30.4 T41 2022 (Browse shelf(Opens below)) Link to resource Room use only 81167 00083494

Includes bibliographical references and index.

Foundations of Research -- Problem Identification & Formulation -- Research Design -- Qualitative and Quantitative Research -- Measurement of Business Research -- Sampling -- Data Analysis -- Interpretation of Data and Paper Writing.

"Knowledge is power, as the saying goes. Conducting thorough research in business is an excellent strategy to learn more about your market, customers and competition. With that information in hand, you can make innovative and well-thought-out decisions to help grow your business. Methodology should not be seen as a static and boring section that lands somewhere in a piece of empirical research as a kind of mandatory duty that most researchers slightly adapt from previous work without enthusiasm. Actually, the methodology section has a lot to tell about the nature of each research project, which is inserted in a determined context and history. More than a set of procedures, rules or techniques, methodology embodies the interests, values and principles of researchers. It reveals a worldview, what reality and knowledge production means for a given group sharing the very same ontology and epistemology. If theory could be seen as the soul of a piece of research, methodology could be seen as its body, with eyes, ears, hands and a beating heart."--Back cover

Fund 164 Wiseman's Books Trading, Inc. Purchased 09/12/2023 81167 PNR PHP 6,396.00 2023-08-833B 2023-I-1995

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