Strategic communications : for PR, social media and marketing / 3G E-Learning.

By:

3G E-Learning [author]

Material type: Text

TextLanguage: English Publication details: New York, NY : 3G E-learning LLC, c2022.Description: xiv, 350 pages : color illustrations ; 26 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781984658395 (paperback)

Subject(s):

LOC classification:

HF5415.123 T41 2022

Online resources:

Click here to view the table of contents

Contents:

Social Media and Advertising -- Public Relations -- Ethics in Advertising -- Listening-Developing Research, Discovering data and Applying -- Strategic Design-Developing a Data-informed Social Media --Implementation and Monitoring: Conversation and Interaction -- Evaluation Showcasing Success and Growth Opportunities.

Summary: "Putting a communication strategy into place allows employees to refer to a standardized plan to interact with managers, colleagues and clients. A communication strategy ensures that everyone involved has adequate information to communicate about it, maintaining consistency in the workplace and preventing any ambiguity. PR and social media are based on communication but social media, with its real-time messaging, amplifies the message, allowing PR to be stronger and more impactful. Content published via news releases, emails, and other PR related means can live longer, spread faster and reach further with the help of social media. Communication plays a vital role in effective public relations. It is very important to communicate between both parties so that both organizations are on the same page. The organization that is doing the PR must understand exactly what it is their other party wants for exposure."--Back cover

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Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Reserve Section	Non-fiction	RUS HF5415.123 T41 2022 (Browse shelf(Opens below))		Link to resource	Room use only	81172		00083499

Browsing Ladislao N. Diwa Memorial Library shelves, Shelving location: Reserve Section, Collection: Non-fiction Close shelf browser (Hides shelf browser)

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Previous	RUS HF5415.33 Sch3 2019 Consumer behavior /	RUS HF5415.123 An2 2019 Advertising, promotion, and other aspects of integrated marketing communications /	RUS HF5415.123 B93 1998 Introduction to marketing communication : an integrated approach /	RUS HF5415.123 T41 2022 Strategic communications : for PR, social media and marketing /	RUS HF5415.129 M34 2001 Marketing channels /	RUS HF5415.129 Sa5 2022 Multi-channel marketing /	RUS HF5415.1263 B75 2014 Business-to-business marketing /	Next

Includes bibliographical references and index.

"Putting a communication strategy into place allows employees to refer to a standardized plan to interact with managers, colleagues and clients. A communication strategy ensures that everyone involved has adequate information to communicate about it, maintaining consistency in the workplace and preventing any ambiguity. PR and social media are based on communication but social media, with its real-time messaging, amplifies the message, allowing PR to be stronger and more impactful. Content published via news releases, emails, and other PR related means can live longer, spread faster and reach further with the help of social media. Communication plays a vital role in effective public relations. It is very important to communicate between both parties so that both organizations are on the same page. The organization that is doing the PR must understand exactly what it is their other party wants for exposure."--Back cover

Fund 164 Wiseman's Books Trading, Inc. Purchased 09/12/2023 81172 PNR PHP 5,596.00 2023-08-833B 2023-I-1995

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