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Effects of customer intimacy program of beauty and wellness service providers on customers in Dasmari�as, Cavite / by Katrina Karla P. Bandilla.

By:

Bandilla, Katrina Karla P [author]

Contributor(s):

Ebron, Angelico T [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2009.Description: xviii, 66 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

658.8 B22 2009

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: BANDILLA, KATRINA CARLA P. Effects of Customer Intimacy Program of Beauty and Wellness Service Providers on Customers in Dasmarbias, Cavite. Undergraduate thesis. Bachelor of Science in Business Management - Major in Marketing. Cavite State University, Imus, Cavite. March 2009. Adviser: Mr. Romano Angelico T. Ebron This study focused on the effects of customer intimacy program of beauty and wellness service providers on customers in Dasmarinas, Cavite. It determined the beauty and wellness service providers' profiles, described the managers' backgrounds of beauty and wellness service providers, determined the beauty and wellness service providers' profiles and described the managers' backgrounds of beauty and wellness service providers, identified different marketing strategies implemented by beauty and wellness service providers, identified the level of awareness of the customer of the beauty and wellness service providers in Dasmaririas, Cavite, and described the effects of customer intimacy program on beauty and wellness service providers as perceived by the customers. The owners and customers of beauty and wellness service providers in Sampaloc I and Zone IV were taken as respondents through the purposive sampling and 200 customers was also taken as respondents through quota sampling. The data was gathered through checklist questionnaire. The profile of the beauty and wellness service providers has been identified such as their form of ownership, the nature of the business, their years in operation, the number of their employees, the number of their branches, their daily customers, their target market and their estimated monthly sales. The socioeconomic characteristics of the beauty and wellness service providers was also discussed in this study such as the age, gender , civil status, their educational attainment, their years in the managerial position and the frequency of their trainings. In this study, the different marketing strategies that implemented by beauty and wellness service providers was also discussed based on the marketing mix such as the price, place, product, and promotion. It was found out that most of them use customer intimacy program as their promotional tool. The level of awareness of the customers regarding the customer intimacy program was also discussed in this study. Their aware with the following functions of the customer intimacy program such as provides assurance to clients, showing customer appreciation, projection of professionalism, imparts information in concise manner, ensures that the speedy of service is provided to all request of the customers, employees are approachable, giving customers' assistance, employees are responsive and knowledgeable on the product and service offered, employees provide access to help desk in cases of emergencies, use of advance technology for customers' convenience, builds friendship, establish trust, and understand what the customers' wants. Moreover, the effects of customer intimacy to the customers was also discussed such as the effects in terms of the functions of customer intimacy program, its positive effects, the negative effects and the effects associated with the major factors of consumer buying behavior. This study focused more on the customers view regarding the customer intimacy program. As the part of the recommendation, other researcher may focus on the effectiveness of this particular promotional tool on sales, if customer intimacy program helps the beauty and wellness service providers through their income. On the other hand, they can also test more deeply if the customer intimacy program has a relationship with the major factors affecting the consumer buying behavior such as social, cultural, personal, psychological and economical given that this study have merely slight discussion regarding that matter. Also since this study was focused on the beauty and wellness service providers alone, other researcher may evaluate the customer intimacy program on other form of businesses as well.

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Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	658.8 B22 2009 (Browse shelf(Opens below))		Link to resource	Room use only	T-3992		00007839

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Thesis (BSBM--Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

BANDILLA, KATRINA CARLA P. Effects of Customer Intimacy Program of Beauty and Wellness Service Providers on Customers in Dasmarbias, Cavite. Undergraduate thesis. Bachelor of Science in Business Management - Major in Marketing. Cavite State University, Imus, Cavite. March 2009. Adviser: Mr. Romano Angelico T. Ebron

This study focused on the effects of customer intimacy program of beauty and wellness service providers on customers in Dasmarinas, Cavite. It determined the beauty and wellness service providers' profiles, described the managers' backgrounds of beauty and wellness service providers, determined the beauty and wellness service providers' profiles and described the managers' backgrounds of beauty and wellness service providers, identified different marketing strategies implemented by beauty and wellness service providers, identified the level of awareness of the customer of the beauty and wellness service providers in Dasmaririas, Cavite, and described the effects of customer intimacy program on beauty and wellness service providers as perceived by the customers.

The owners and customers of beauty and wellness service providers in Sampaloc I and Zone IV were taken as respondents through the purposive sampling and 200 customers was also taken as respondents through quota sampling. The data was gathered through checklist questionnaire. The profile of the beauty and wellness service providers has been identified such as their form of ownership, the nature of the business, their years in operation, the number of their employees, the number of their branches, their daily customers, their target market and their estimated monthly sales. The socioeconomic characteristics of the beauty and wellness service providers was also discussed in this study such as the age, gender , civil status, their educational attainment, their years in the managerial position and the frequency of their trainings. In this study, the different marketing strategies that implemented by beauty and wellness service providers was also discussed based on the marketing mix such as the price, place, product, and promotion. It was found out that most of them use customer intimacy program as their promotional tool. The level of awareness of the customers regarding the customer intimacy program was also discussed in this study.

Their aware with the following functions of the customer intimacy program such as provides assurance to clients, showing customer appreciation, projection of professionalism, imparts information in concise manner, ensures that the speedy of service is provided to all request of the customers, employees are approachable, giving customers' assistance, employees are responsive and knowledgeable on the product and service offered, employees provide access to help desk in cases of emergencies, use of advance technology for customers' convenience, builds friendship, establish trust, and understand what the customers' wants. Moreover, the effects of customer intimacy to the customers was also discussed such as the effects in terms of the functions of customer intimacy program, its positive effects, the negative effects and the effects associated with the major factors of consumer buying behavior. This study focused more on the customers view regarding the customer intimacy program.

As the part of the recommendation, other researcher may focus on the effectiveness of this particular promotional tool on sales, if customer intimacy program helps the beauty and wellness service providers through their income. On the other hand, they can also test more deeply if the customer intimacy program has a relationship with the major factors affecting the consumer buying behavior such as social, cultural, personal, psychological and economical given that this study have merely slight discussion regarding that matter. Also since this study was focused on the beauty and wellness service providers alone, other researcher may evaluate the customer intimacy program on other form of businesses as well.

Submitted to the University Library 05/25/2009 T-3992