Level of demand and customer's perceptions of fitness centers in selected towns of Cavite / by Joan S. Danao.

By:

Danao, Joan S [author]

Contributor(s):

Ilagan, Florindo C [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2012.Description: xv, 37 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

338.516 D19 2012

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management and Developmental Studies (CEMDS)

Abstract: DANAO, JOAN S. Level of Demand and Customers' Perception of Fitness Centers in Selected Towns of Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing. Cavite State University. April 2012. Adviser: Dr. Florindo C. Ilagan. This study generally aimed to determine the factors affecting the demand for fitness centers in selected towns of Cavite. Specifically, this study aimed to (1) determine the socio-economic characteristics of the respondents; (2) determine the perception of respondents towards the fitness centers in selected towns of Cavite; (3) determine the level of demand for fitness centers in selected towns of Cavite; (4) identify the relationship between the socio-economic characteristics of the respondents and level of demand; and (5) identify the relationship between the perception of respondents towards fitness centers and the level of demand. The study was conducted in selected towns of Cavite, namely: Bacoor, Dasmarinas City, and Imus. The respondents in this study were the customers of the fitness center. Two hundred and twenty-nine gym goers participated in the study. Data were gathered using a questionnaire. perception and level of demand were rated using five-point rating scales. Majority of the participants were 20 to 29 years old, single, employed and earned Php 15, 000 and below a month. Customers were found to have a positive perception towards fitness center. The level of demand as perceived by respondents was high. No significant relationship was found between socio-economic characteristics and level of demand and between level of perception and level of demand.

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Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	338.516 D19 2012 (Browse shelf(Opens below))		Link to resource	Room use only	T-4872		00000079

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Theses (Bachelor of Science in Business Management Major in Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management and Developmental Studies (CEMDS)

DANAO, JOAN S. Level of Demand and Customers' Perception of Fitness Centers in Selected Towns of Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing. Cavite State University. April 2012. Adviser: Dr. Florindo C. Ilagan.
This study generally aimed to determine the factors affecting the demand for
fitness centers in selected towns of Cavite. Specifically, this study aimed to (1) determine
the socio-economic characteristics of the respondents; (2) determine the perception of
respondents towards the fitness centers in selected towns of Cavite; (3) determine the
level of demand for fitness centers in selected towns of Cavite; (4) identify the
relationship between the socio-economic characteristics of the respondents and level of demand; and (5) identify the relationship between the perception of respondents towards
fitness centers and the level of demand.
The study was conducted in selected towns of Cavite, namely: Bacoor,
Dasmarinas City, and Imus. The respondents in this study were the customers of the
fitness center.
Two hundred and twenty-nine gym goers participated in the study. Data were gathered using a questionnaire. perception and level of demand were rated using five-point rating scales.
Majority of the participants were 20 to 29 years old, single, employed and earned
Php 15, 000 and below a month.
Customers were found to have a positive perception towards fitness center. The
level of demand as perceived by respondents was high. No significant relationship was found between socio-economic characteristics and level of demand and between level of perception and level of demand.

Submitted to the University Library 8-4-2020 T-4872

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