Consumer buying behavior for instant coffee in selected towns of Cavite / Bryan Jay A. Bulugagao.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2010Description: x, 41 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 381.3 B87 2010
Online resources: Production credits:
  • College of Economics, Management and Development Studies. (CEMDS)
Abstract: BULUGAGAO, BRYAN JAY A. Consumer Buying Behavior for Instant Coffee in Selected Towns of Cavite. Undergraduate Thesis. Bachelor of Science in Business Management, major in Economics. Cavite State University. Indang, Cavite. October 2010. Adviser: Dr. Nelia C. Cresino. The study was conducted to describe the socio-economic characteristics of the consumers of instant coffee, determine the needs that consumers want to satisfy in buying instant coffee products, determine the brand of instant coffee products preferred by the consumers, determine the information source that greatly influence the consumers in buying instant coffee, identify the perceived factors affecting the behavior of consumers in buying instant coffee products, determine the person who makes the final decision and actual purchase of instant coffee and describe the post purchase behavior of consumers in buying instant coffee. The study was conducted in five selected towns of Cavite, namely: Tagaytay City, Indang, Trece Martires city, Alfonso and Silang. A total of 150 consumers from five selected towns of Cavite were used in the study. Descriptive statistical tools, as such as frequency count, mean, range, percentage, and ranking were used in the study. The consumers were classified as father, mother, adult male, adult female, young male and young female. Results of the study shows that majority (33 percent) of the consumers were college graduate. The household size of consumers ranged from 1 to 9 with a mean of six members and almost half had 4 to 6 family members. The consumers monthly income ranged from Php1,000 to Php70,000 with a mean of Php10,000. Findings of the study revealed that majority of the consumers preferred to drink brands of Nescafe (Nescafe Classic and Nescafe 3 in 1), Kopiko (Original and Kopiko Brown), Great Taste (Great Taste 3 in 1 premium and Great Taste Premium), San Mig Coffee (Instant 3 in 1 regular and Instant 3 in 1 sugar free), and Jims Coffee (Original). Consumers were influenced by group sources, such as family, friends, neighbors, sisters and acquaintances in buying instant coffee. Most of the coffee drinkers were motivated by their safety needs. The performance attribute of instant coffee was the major considered attribute of consumers in buying instant coffee. The major decision makers were the mothers with 59 percent. Most of the respondents were mothers and fathers. Consumers were satisfied with the brand of coffee they purchased.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Materials specified URL Status Notes Date due Barcode
Theses / Manuscripts Theses / Manuscripts Ladislao N. Diwa Memorial Library Theses Section Non-fiction 381.3 B87 2010 (Browse shelf(Opens below)) Link to resource Room use only T-4269 00071247

Thesis ( Bachelor of Science in Business Management - - Economics) Cavite State University.

Includes bibliographical references.

College of Economics, Management and Development Studies. (CEMDS)

BULUGAGAO, BRYAN JAY A. Consumer Buying Behavior for Instant Coffee in Selected Towns of Cavite. Undergraduate Thesis. Bachelor of Science in Business Management, major in Economics. Cavite State University. Indang, Cavite. October 2010. Adviser: Dr. Nelia C. Cresino.

The study was conducted to describe the socio-economic characteristics of the consumers of instant coffee, determine the needs that consumers want to satisfy in buying instant coffee products, determine the brand of instant coffee products preferred by the consumers, determine the information source that greatly influence the consumers in buying instant coffee, identify the perceived factors affecting the behavior of consumers in buying instant coffee products, determine the person who makes the final decision and actual purchase of instant coffee and describe the post purchase behavior of consumers in buying instant coffee.

The study was conducted in five selected towns of Cavite, namely: Tagaytay City, Indang, Trece Martires city, Alfonso and Silang. A total of 150 consumers from five selected towns of Cavite were used in the study. Descriptive statistical tools, as such as frequency count, mean, range, percentage, and ranking were used in the study.

The consumers were classified as father, mother, adult male, adult female, young male and young female.

Results of the study shows that majority (33 percent) of the consumers were college graduate. The household size of consumers ranged from 1 to 9 with a mean of six members and almost half had 4 to 6 family members. The consumers monthly income ranged from Php1,000 to Php70,000 with a mean of Php10,000. Findings of the study revealed that majority of the consumers preferred to drink brands of Nescafe (Nescafe Classic and Nescafe 3 in 1), Kopiko (Original and Kopiko Brown), Great Taste (Great Taste 3 in 1 premium and Great Taste Premium), San Mig Coffee (Instant 3 in 1 regular and Instant 3 in 1 sugar free), and Jims Coffee
(Original).

Consumers were influenced by group sources, such as family, friends, neighbors, sisters and acquaintances in buying instant coffee. Most of the coffee drinkers were motivated by their safety needs. The performance attribute of instant coffee was the major considered attribute of consumers in buying instant coffee.

The major decision makers were the mothers with 59 percent. Most of the respondents were mothers and fathers. Consumers were satisfied with the brand of coffee they purchased.

Submitted to the University Library 01/03/2010 T-4269

Copyright © 2024. Cavite State University | Koha 23.05