Digital marketing : the science and magic of digital marketing can help you become a successful marketing professional / by Rajan Gupta and Supriya Madan

By:

Gupta, Rajan [author]

Contributor(s):

Madan, Supriya [author]

Material type:

Computer fileLanguage: English Publication details: London : BPB Publications, 2023Description: 1 online resource (357, pages) : color illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9789355511560 (e-book)

Subject(s):

LOC classification:

TK5105 G95 2023

Online resources:

Contents:

1. Digital marketing -- 2. Internet marketing -- 3. Search engine advertising -- 4. Social media marketing -- 5. Facebook marketing -- 6. LinkedIn marketing -- 7. Twitter marketing -- 8. Emerging platforms -- 9. Marketing on the go — mobile marketing -- 10. Search engine optimization(SEO) -- 11. Web analytics -- 12. Modern day digital marketing

Summary: The ultimate objective of digital marketing is to develop a solid and creative plan for promoting a business's products and services. A professional in digital marketing is expected to utilise all marketing tools and tactics successfully, including PPC, SEO, SEM, email, social media, and display advertising. This book guides the reader through various digital channels, including search engines, websites, social media, email, YouTube, and Whatsapp, to efficiently market and sell business items. The anecdotes and case studies provided will aid the reader in getting an inside-out view of marketing a product or service on the digital platform to reduce their learning curve. This book will help readers achieve their digital marketing career goals more quickly, without spending years making unnecessary errors, recovering from them, and learning the hard way. It discusses essential tools, approaches, and strategies to build them, such as enhancing the capacity to develop market-friendly use cases and evolving a solution strategy in varied business or technology environments. This book makes it easy for readers to increase their employment and job market relevance, allowing them to sprint towards a successful career in digital marketing.

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Holdings ( 2 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode
Online E-Books	Ladislao N. Diwa Memorial Library Multimedia Section	Non-fiction	OEBP TK5105 G95 2023 (Browse shelf(Opens below))		Available	PAV		OEBP000443
Compact Discs	Ladislao N. Diwa Memorial Library Multimedia Section	Non-fiction	EB SF600 M34 2023 (Browse shelf(Opens below))		Room use only	PAV		CD0001372

https://portal.igpublish.com/iglibrary/ is required to read this e-book.

Includes index

The ultimate objective of digital marketing is to develop a solid and creative plan for promoting a business's products and services. A professional in digital marketing is expected to utilise all marketing tools and tactics successfully, including PPC, SEO, SEM, email, social media, and display advertising. This book guides the reader through various digital channels, including search engines, websites, social media, email, YouTube, and Whatsapp, to efficiently market and sell business items.

The anecdotes and case studies provided will aid the reader in getting an inside-out view of marketing a product or service on the digital platform to reduce their learning curve. This book will help readers achieve their digital marketing career goals more quickly, without spending years making unnecessary errors, recovering from them, and learning the hard way. It discusses essential tools, approaches, and strategies to build them, such as enhancing the capacity to develop market-friendly use cases and evolving a solution strategy in varied business or technology environments.

This book makes it easy for readers to increase their employment and job market relevance, allowing them to sprint towards a successful career in digital marketing.

Fund 164 CE-Logic Purchased February 19, 2024 OEBP000443
P. Roderno PHP 1,938.00
2024-02-0124 2024-1-113