Bread to go / by Jesica F. Castro, Glorian Joyce F. Pascasio and Jermie Shae L. Varias.
Material type: TextLanguage: English Publication details: Indang, Cavite : Cavite State University-Main Campus, 2015.Description: xiv, 80 pages : illustrations ; 28 cmContent type:- text
- unmediated
- volume
- 650 C27 2015
- College of Economics, Management, and Development Studies (CEMDS)
Item type | Current library | Collection | Call number | Materials specified | URL | Status | Notes | Date due | Barcode |
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Theses / Manuscripts | Ladislao N. Diwa Memorial Library Theses Section | Non-fiction | 650 C27 2015 (Browse shelf(Opens below)) | Link to resource | Room use only | EDP-350 | 00009843 |
Enterprise Development Project (Business Management--Marketing Management) Cavite State University
Includes bibliographical references.
College of Economics, Management, and Development Studies (CEMDS)
CASTRO, JESICA R., PASCASIO, GLORIAN JOYCE F., VARIAS, JERMIE SHAE L. Bread To Go. Enterprise Development Project. Bachelor of Science in Business Management, Major in Marketing Management. Cavite State University, Indang, Cavite. April 2015. Adviser: Ms. Mailah M. Ulep.
The enterprise development project which lasted for three months was conducted from November 10, 2014 to February 13, 2015. Generally, the project aimed to determine the viability of the bread business. Specifically, it aimed to enable the entrepreneurs to apply gained theoretical knowledge by undertaking an entrepreneurial project and identify the problems in managing such business and to provide possible solutions.
The business was named "Bread To Go" and was operated by three entrepreneurs who shared the different tasks and responsibilities in managing the bread business. Production, marketing, procurement and financial aspects were performed by the three business partners. These activities allowed the students to become more responsible in managing a business.
The business offered a different variety of breads made from high quality ingredients. These were bread rolls, bread coat, bread toast and healthy tops juice. Products were offered at lower prices compared to direct competitors. Bread To Go offered the products through a retail outlet at the Enterprise Development Project site, beside the College of Economics, Management, and Development Studies at Cavite State University, Indang, Cavite. Product display in the store was done by the entrepreneurs to promote and increase the sale& Likewise, online marketing through social media was used to reach more customers.
In the four months of operation, Bread To Go generated a total sales of P233.545.00 and earned a net profit of P65,863.30. Some problems were encountered such as shortage of raw materials but the entrepreneurs scouted for different stores, bakeries and distributors of bread that would not only give discounts, freshness, and steady supply of raw materials. The entrepreneurs had a hard time estimating the maximum number of products to be produced everyday because of high demand from numerous customers.
Submitted to the University Library 08/04/2020 EDP-350