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Demand analysis for colgate toothpaste in selected towns of Cavite / by Evalyn M. Vigal.

By:

Vigal, Evalyn M [author]

Contributor(s):

Cresino, Nelia C [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite, 1999. Cavite State University- Main Campus,Description: 35 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

658.8 V68 1999

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: VIGAL, EVALYN MADLANSACAY, "Demand Analysis of Colgate Toothpaste in Selected Upland Towns of Cavite," B. S. Thesis, Bachelor of Science in Business Management, Major in Marketing, Cavite State University, Indang, Cavite. April 1999. Adviser: Dr. Delia C. Cresino. The study was conducted to describe the socio-economic characteristics of Colgate consumers; determine the factors affecting the demand for Colgate and; ascertain the relationship between the demand for Colgate and selected variables such as price of Colgate, family income, household size and price of substitute goods. The study was conducted in six municipalities of Upland Cavite, namely; Alfonso, Amadeo, Indang, Silang, Tagaytay City and Ternate. A total of 123 respondents was taken through fishbowl technique. Data were collected through personal interviews with the respondents with the aid of the prepared questionnaire. Data were analyzed using the following tools: percentages, means, ranges, frequency counts, ranks, and multiple regressions. The respondents are generally young with formal education, dominated female, married and with an average household size of five members. Respondents had an average income of ₱ 10,613.38. Generally, household consumed 160 ml to 300 ml of Colgate in a month. Majority of the consumers had no substitute brand for Colgate because of its good quality. On average, consumers in upland Cavite purchased three tubes of Colgate containing 100 ml a month. The demand for Colgate was significantly affected by the price of Colgate and household size. Income, price of rival Close up and Hapee did not affect the demand for Colgate.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	658.8 V68 1999 (Browse shelf(Opens below))		Link to resource	Room use only	T-1952		00006323

Thesis (B.S.B.M.--Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

VIGAL, EVALYN MADLANSACAY, "Demand Analysis of Colgate Toothpaste in Selected Upland Towns of Cavite," B. S. Thesis, Bachelor of Science in Business Management, Major in Marketing, Cavite State University, Indang, Cavite. April 1999. Adviser: Dr. Delia C. Cresino.
The study was conducted to describe the socio-economic characteristics of Colgate consumers; determine the factors affecting the demand for Colgate and; ascertain the relationship between the demand for Colgate and selected variables such as price of Colgate, family income, household size and price of substitute goods.
The study was conducted in six municipalities of Upland Cavite, namely; Alfonso, Amadeo, Indang, Silang, Tagaytay City and Ternate. A total of 123 respondents was taken through fishbowl technique.
Data were collected through personal interviews with the respondents with the aid of the prepared questionnaire. Data were analyzed using the following tools: percentages, means, ranges, frequency counts, ranks, and multiple regressions.
The respondents are generally young with formal education, dominated female, married and with an average household size of five members. Respondents had an average income of ₱ 10,613.38.
Generally, household consumed 160 ml to 300 ml of Colgate in a month. Majority of the consumers had no substitute brand for Colgate because of its good quality. On average, consumers in upland Cavite purchased three tubes of Colgate containing 100 ml a month.
The demand for Colgate was significantly affected by the price of Colgate and household size. Income, price of rival Close up and Hapee did not affect the demand for Colgate.

Submitted to the University Library 07/18/2007 T-1952