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Marketing strategies of private tertiary schools in selected towns of Cavite / by Roselyn T. Ames.

By:

Arnes, Roselyn T [author]

Contributor(s):

Noceda, Rowena R [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : 2005. Cavite State University- Main Campus,Description: xi, 42 pages : illustrations ; cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

658.8 Ar6 2005

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: ARNES, ROSELYN T. Marketing Strategies of Private Tertiary Schools in Selected Towns of Cavite. Undergraduate Thesis. Bachelor of Science in Business Management, major in Marketing. Cavite State University, Indang, Cavite. April 2005. Adviser: Mrs. Rowena R. Noceda. A study was conducted to describe the marketing strategies of private tertiary schools in selected towns of Cavite. Specifically, it aimed to describe the characteristics of the private tertiary schools; identify the different courses and other services offered; identify the basis in setting the tuitions and other fees implemented; determine the promotional strategies used, and identify the problems encountered by the private tertiary schools. Thirty-four schools were used in the study. Frequency count: mean, range, percentage and rank were used to analyze the data. The average year of school existence was 16 years. It occupied an average of 1, 886 square meters. Most schools were owned and with an average of 16 academic staff and 26 non-academic staff. Most of the private tertiary schools offered two semesters per academic year and had an average of 2, 741 students. They also had available facilities and requirements for admission. Private tertiary school offered different courses, such as: Information Technology, Science, Liberal Arts, Engineering, Business Administration, International Hospitality Management, Education, Paramedical, Maritime Education, and Law Enforcement Administration. Aside from the different courses they also offered different kinds of scholarships, education, and services. The salary of teaching and non- teaching employees was the basis in changing the amount of tuition. The respondents changed their tuition once a year with an average of P 317 per unit and P 17, 088 per semester. All respondents accepted payment in cash and installment. Advertisement was the major promotional tool mostly used by the private tertiary schools. This was followed by personal selling and sales promotion. Nearness to potential enrollees was the basis of respondents in choosing the site. Majority of the respondents had no branch. High maintenance cost was the most frequently mentioned problem in managing a private tertiary school. Proper budgeting was the common corrective action undertaken.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	658.8 Ar6 2005 (Browse shelf(Opens below))		Room use only	T-3092		00006625

Thesis (B.S.B.M.--Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

ARNES, ROSELYN T. Marketing Strategies of Private Tertiary Schools in Selected Towns of Cavite. Undergraduate Thesis. Bachelor of Science in Business Management, major in Marketing. Cavite State University, Indang, Cavite. April 2005. Adviser: Mrs. Rowena R. Noceda.

A study was conducted to describe the marketing strategies of private tertiary schools in selected towns of Cavite. Specifically, it aimed to describe the characteristics of the private tertiary schools; identify the different courses and other services offered; identify the basis in setting the tuitions and other fees implemented; determine the promotional strategies used, and identify the problems encountered by the private tertiary schools. Thirty-four schools were used in the study. Frequency count: mean, range, percentage and rank were used to analyze the data. The average year of school existence was 16 years. It occupied an average of 1, 886 square meters. Most schools were owned and with an average of 16 academic staff and 26 non-academic staff. Most of the private tertiary schools offered two semesters per academic year and had an average of 2, 741 students. They also had available facilities and requirements for admission. Private tertiary school offered different courses, such as: Information Technology, Science, Liberal Arts, Engineering, Business Administration, International Hospitality Management, Education, Paramedical, Maritime Education, and Law Enforcement Administration. Aside from the different courses they also offered different kinds of scholarships, education, and services. The salary of teaching and non- teaching employees was the basis in changing the amount of tuition. The respondents changed their tuition once a year with an average of P 317 per unit and P 17, 088 per semester. All respondents accepted payment in cash and installment. Advertisement was the major promotional tool mostly used by the private tertiary schools. This was followed by personal selling and sales promotion. Nearness to potential enrollees was the basis of respondents in choosing the site. Majority of the respondents had no branch. High maintenance cost was the most frequently mentioned problem in managing a private tertiary school. Proper budgeting was the common corrective action undertaken.

Submitted to the University Library 07/18/2007 T-3092