Marketing : an introduction / Gary Armstrong, Philip Kotler.
Material type: TextPublication details: Boston : Prentice-Hall, c2011.Edition: 10th edDescription: xxviii, 541 p. : ill. (chiefly col.) ; 29 cmISBN:- 9780136102434 (alk. paper) 0136102433
Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
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Books | Ladislao N. Diwa Memorial Library Room Use Section | 20140219 | HF5415 | Available | mas | 73648 |
Includes bibliographical references and index.