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Mini meltz / Rachel Ann A. Cagbay.

By:

Cagbay, Rachel Ann A [author]

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Indang, Cavite, 2017. Cavite State University- Main Campus,Description: xiii, 69 p. : ill. ; 28 28 cm. illustrations ; cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

338.19 C11 2017

Online resources:

View Abstract

Production credits:

College of Economics, Management and Development Studies (CEMDS), Department of Management

Abstract: CAGBAY, RACHEL ANN A., GUANSING, CHRISTINE C., and LANILA, MARIA ZENECA A. Mini Meltz. Enterprise Development Project. Bachelor of Science in Business Management major in Marketing Management. Cavite State University, Indang, Cavite. May 2017. Adviser: Ms. Danikka A. Cubillo. Mini Meltz operated for three months, from the January 18, 2017 to the April 06, 2017. This project was conducted at the University Mall, Cavite State University. The main objective of Mini Meltz was to provide happy food in an affordable price for all ages that can satisfy their wants. Specifically, this aimed to: determine the profitability of a small scale food business; gain knowledge in business management and insights from the operation of a food retailing project to apply it in a real world scenario; and identify the problems encountered in the business operations and suggest feasible solutions. Mini Meltz offered mini ice cream in a palette, ice cream with fries, banana split, ice crepe cone, 3.5 ml pints and a 1-liter ice cream. To promote the business, the entrepreneurs used interne marketing, personal selling, pre-ordering, free delivery and even sale promotions in the form of discounts, loyalty stubs and raffle promos. The business was in the form of partnership with an initial capital of P30, 000 that was equally shared by the three entrepreneurs. For the last month of operation, the enterprise generated total sales of P87, 120 and after deducting the operation expenses, a net income of P40, 947.75 was generated.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	338.19 C11 2017 (Browse shelf(Opens below))		Room use only	EDP-454		00017506

Enterprise Development Project (Bachelor of Science in Business Management Major in Marketing Management) Cavite State University

Includes bibliographical references.

College of Economics, Management and Development Studies (CEMDS), Department of Management

CAGBAY, RACHEL ANN A., GUANSING, CHRISTINE C., and LANILA, MARIA ZENECA A. Mini Meltz. Enterprise Development Project. Bachelor of Science in Business Management major in Marketing Management. Cavite State University, Indang, Cavite. May 2017. Adviser: Ms. Danikka A. Cubillo.
Mini Meltz operated for three months, from the January 18, 2017 to the April 06, 2017. This project was conducted at the University Mall, Cavite State University. The main objective of Mini Meltz was to provide happy food in an affordable price for all ages that can satisfy their wants. Specifically, this aimed to: determine the profitability of a small scale food business; gain knowledge in business management and insights from the operation of a food retailing project to apply it in a real world scenario; and identify the problems encountered in the business operations and suggest feasible solutions.
Mini Meltz offered mini ice cream in a palette, ice cream with fries, banana split, ice crepe cone, 3.5 ml pints and a 1-liter ice cream. To promote the business, the entrepreneurs used interne marketing, personal selling, pre-ordering, free delivery and even sale promotions in the form of discounts, loyalty stubs and raffle promos.
The business was in the form of partnership with an initial capital of P30, 000 that was equally shared by the three entrepreneurs.
For the last month of operation, the enterprise generated total sales of P87, 120 and after deducting the operation expenses, a net income of P40, 947.75 was generated.

Submitted to the University Library August 31, 2017 EDP-454