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1.
Essentials of marketing / E. Jerome McCarthy, William D. Perreault, Jr. by Series: Irwin series in marketing
Edition: 4th ed.
Publication details: Homewood, Ill. : Irwin, c1988
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5415 M12 1988.

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2.
Essentials of marketing : a global managerial approach / E. Jerome McCarthy, William D. Perreault. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge, Ill. : Richard D. Irwin, c1994
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (3)Call number: HF5415 M12 1994, ...

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3.
Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault, Jr. by
Edition: 1990 ed.
Material type: Text Text; Format: print
Publication details: Homewood, Ill. : Irwin, c1990
Availability: Items available for loan: (1). Ladislao N. Diwa Memorial Library (1)Call number: HF5410 M12 1990.

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