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1.
Buy me! : new ways to get customers to choose your products and ignore the rest / Marshal Cohen. by
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill, c2010
Availability: Items available for loan: (1).

2.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Series: Irwin / McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print
Publication details: Boston : McGraw-Hill, c1999
Availability: Items available for loan: (1).

3.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by
Edition: 8th ed.
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill, c2008
Availability: Items available for loan: (1).

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