Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy.
Material type: TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1996.Edition: 12th edDescription: xxvi, 829p. : col. ill. ; 26 cISBN:- 0256139903
Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
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Books | Ladislao N. Diwa Memorial Library Room Use Section | 20060120 | HF5415.13 | Available | apd | 21402 |
Glossary : p. G1 - G13. References : p. 783 - 829. Includes index.