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Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche.

by Boyd, Harper W | Walker, Orville C | Larreche, Jean-Claude.

Series: The Irwin series in marketingEdition: 2nd ed. Publication details: Chicago : Irwin, c1995Availability: Items available for loan: Ladislao N. Diwa Memorial Library (3)Call number: HF5415.13 B69 1995, ... Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin.

by Pelton, Lou E | Strutton, David | Lumpkin, James R.

Series: The Irwin series in marketingMaterial type: Text Text; Format: print Publication details: Chicago, Ill. : Irwin, c1997Availability: Items available for loan: (1).

Marketing management : knowledge nd skills ; text, analysis, cases, plans / J. Paul Peter, James H. Donnely, Jr.

by Peter, J. Paul | Donnelly, James H.

Series: The Irwin series in marketingEdition: 4th ed.Material type: Text Text; Format: print Publication details: Chicago : Irwin, c1995Availability: Items available for loan: (1).

Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.

by Lehmann, Donald R | Winer, Russell S.

Series: The Irwin series in marketingEdition: 4th ed.Material type: Text Text; Format: print Publication details: Chicago : Irwin, c1997Availability: Items available for loan: (1).

Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle.

by Dillon, William R | Madden, Thomas J | Firtle, Neil H.

Series: The Irwin series in marketingEdition: 3rd ed.Material type: Text Text; Format: print Publication details: Burr Ridge, Ill. : Irwin, c1994Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5415.2 D58 1994. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Series: The Irwin series in marketingEdition: 6th ed.Material type: Text Text; Format: print Publication details: Chicago : Irwin, c1995Availability: Items available for loan: (1).

Marketing : principles and perspectives / William O. Bearden.

by Bearden, William O | Ingram, Thomas N | LaForge, Raymond W.

Series: The Irwin series in marketingMaterial type: Text Text; Format: print Publication details: Chicago : Irwin, c1995Availability: Items available for loan: (1).

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie) 1944 -.

Series: The Irwin series in marketingEdition: 4th ed.Material type: Text Text; Format: print Publication details: Chicago, Ill. : Irwin, c1996Availability: Items available for loan: (1).

Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome.

Series: The Irwin series in marketingEdition: 12th ed.Material type: Text Text; Format: print Publication details: Chicago : Irwin, c1996Availability: Items available for loan: (1).

International marketing / Philip R. Cateora.

by Cateora, Philip R.

Series: The Irwin series in marketingEdition: 9th ed.Material type: Text Text; Format: print Publication details: Chicago : Irwin, c1996Availability: Items available for loan: (1).

International marketing / Phillip R. Cateora.

by Cateora, Phillip R.

Series: The Irwin series in marketingEdition: 9th ed.Material type: Text Text; Format: print Publication details: Chicago, Ill. : Irwin, c1997Availability: Items available for loan: (1).

Consumer and commercial credit management / Robert H. Cole.

by Cole, Robert Hartzell.

Series: The Irwin series in marketingEdition: 8th ed.Material type: Text Text; Format: print Publication details: Homewood, Ill. : Irwin, c1988Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF556 C67 1988.

Retailing management / Michael Levy, Barton A. Weitz.

by Levy, Michael | Weitz, Barton A.

Series: The Irwin series in marketingEdition: 2nd ed.Material type: Text Text; Format: print Publication details: Chicago : Irwin, c1995Availability: Items available for loan: (1).

A preface to marketing management / Paul Peter and James H. Donnely, Jr.

by Peter, J. Paul | Donnelly, James H.

Series: The Irwin series in marketingEdition: 7th ed.Material type: Text Text; Format: print Publication details: Boston : Irwin, c1997Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5415.13 P44 1997.

Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear.

by Bernhardt, Kenneth L | Kinnear, Thomas C.

Series: The Irwin series in marketingEdition: 7th ed.Material type: Text Text; Format: print Publication details: Chicago, Ill. : Irwin, c1997Availability: Items available for loan: (1).

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