Marketing / Peter D. Bennett in collaboration with Robert P. Lamm and Robert A. Fry.
Material type: TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1988.Description: xxvii, 736p. : ill. ; 26 cmISBN:- 0070047219
Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Room Use Section | 19940302 | HF5415 | Available | mma | 8881 |
Glossary : p. 725 - 744. Includes bibliographical references.