Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters.
Material type:
TextLanguage: English Publication details: Taguig City : Cengage Learning Asia Pte Ltd, c2019.Edition: Seventh edition; Philippine editionDescription: xviii, 525 pages : illustrations ; 26 cmContent type: - text
- unmediated
- volume
- 9789814846998 (pbk.)
- HF5415.32 H85 2019
| Item type | Current library | Collection | Call number | Materials specified | URL | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|---|
Books
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Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5415.32 H85 2019 (Browse shelf(Opens below)) | Link to resource | c1 | Room use only | 78962 | 00081516 | ||
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Books
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Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HF5415.32 H85 2019 (Browse shelf(Opens below)) | Link to resource | c2 | Available | 78963 | 00081517 | ||
|
Books
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Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HF5415.32 H85 2019 (Browse shelf(Opens below)) | Link to resource | c3 | Available | 78964 | 00081518 | ||
|
Books
|
Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HF5415.32 H85 2019 (Browse shelf(Opens below)) | Link to resource | c4 | Available | 78965 | 00081519 |
"Printed in the Philippines."--Copyright page.
Includes glossary and index.
Part 1. An introduction to consumer behavior -- Understanding consumer behavior -- Appendix: developing information about consumer behavior -- Part 2. Psychological core -- Motivation, ability, and opportunity -- From exposure to comprehension -- Memory and knowledge -- Attitudes based on high effort -- Attitudes based on low effort -- Part 3. The process of making decisions -- Problem recognition and information search -- Judgement and decision-making based on high effort -- Judgement and decision-making based on low effort -- Post-decision processes -- Part 4. The consumer’s culture -- Social influences on consumer behavior -- Consumer diversity -- Household and social class influences -- Psychographics: values, personality, and lifestyles -- Part 5. Consumer behavior outcomes and issues -- Innovations: adoption, resistance, and diffusion -- Symbolic consumer behavior -- Marketing, ethics, and social responsibility in today’s consumer society.
Fund 164 C & E Publishing, Inc. Purchased 01/08/2021 78962 PNR PHP 895.00 copy 1 2020-11-467 2021-1-0061
Fund 164 C & E Publishing, Inc. Purchased 01/08/2021 78963 PNR PHP 895.00 copy 2 2020-11-467 2021-1-0061
Fund 164 C & E Publishing, Inc. Purchased 01/08/2021 78964 PNR PHP 895.00 copy 3 2020-11-467 2021-1-0061
Fund 164 C & E Publishing, Inc. Purchased 01/08/2021 78965 PNR PHP 895.00 copy 4 2020-11-467 2021-1-0061
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