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Sales performance of grocery store owners in selected towns of Cavite / by Cyndy Claire G. Bayas.

By:

Bayas, Cyndy Claire G [author]

Contributor(s):

Cresino, Nelia C [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : 2006. Cavite State University- Main Campus,Description: ix, 29 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

658.81 B34 2006

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: BAYAS, CYNDY CLAIRE G. Sales Performance of Grocery Store Owners in Selected Towns of Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Economics. Cavite State University, Indang Cavite. April 2006. Adviser: Dr. Nelia C. Cresino. The study was conducted to analyze the sales performance of grocery store owners in selected towns of Cavite; describe the socio-economic characteristics of grocery store owners; determine the sales performance of grocery store owners; describe the relationship between selected socio-economic characteristics and the sales performance of a grocery store owners and identify the problems encountered by the grocery store owners. A total of 100 grocery store owners were the respondents of the study. Data were gathered through personal interview using prepared questionnaires. Data were analyzed using descriptive statistics such as frequency count, percentage, mean, range and ranking. Chi-square test was also used to determine the relationship between some selected socio-economic characteristics and sales performance of grocery store owners. The average age of the grocery store owners was 45 years. Majority of them were female, married, college graduates and self-employed. Most of the respondents had been in retailing for almost 12 years. Majority of the grocery store owners had an operating capital of P129, 380 and managed under the single proprietorship. Most of the grocery store had two employees, operated from Monday to Sunday and open for business from seven o‘clock in the morning to eight o‘clock in the evening. Findings also revealed that the respondents’ basis for choosing the site was neamess to potential buyers and majority of the customers purchased canned goods from the grocery store. The level of sales performance was categorized into outstanding, above average, average, below average, and poor. Majority of the grocery store owners had below average sales performance. The study also proved that the socio economic characteristics have no significant relationships to the sales performance of the grocery store owners. Finally, the study found out that the most frequently mentioned problems encountered by the grocery store owners was tough competition among the grocery store in the selected towns considered in the study.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	658.81 B34 2006 (Browse shelf(Opens below))		Link to resource	Room use only	T-3389		00006678

Thesis (B.S.B.M.--Economics) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

BAYAS, CYNDY CLAIRE G. Sales Performance of Grocery Store Owners in Selected Towns of Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Economics. Cavite State University, Indang Cavite. April 2006.
Adviser: Dr. Nelia C. Cresino.

The study was conducted to analyze the sales performance of grocery store owners in selected towns of Cavite; describe the socio-economic characteristics of grocery store owners; determine the sales performance of grocery store owners; describe the relationship between selected socio-economic characteristics and the sales performance of a grocery store owners and identify the problems encountered by the grocery store owners.

A total of 100 grocery store owners were the respondents of the study. Data were gathered through personal interview using prepared questionnaires.

Data were analyzed using descriptive statistics such as frequency count, percentage, mean, range and ranking. Chi-square test was also used to determine the relationship between some selected socio-economic characteristics and sales performance of grocery store owners.

The average age of the grocery store owners was 45 years. Majority of them were female, married, college graduates and self-employed. Most of the respondents had been in retailing for almost 12 years. Majority of the grocery store owners had an operating capital of P129, 380 and managed under the single proprietorship. Most of the grocery store had two employees, operated from Monday to Sunday and open for business from seven o‘clock in the morning to eight o‘clock in the evening. Findings also revealed that the respondents’ basis for choosing the site was neamess to potential buyers and majority of the customers purchased canned goods from the grocery store.

The level of sales performance was categorized into outstanding, above average,
average, below average, and poor. Majority of the grocery store owners had below
average sales performance.

The study also proved that the socio economic characteristics have no significant relationships to the sales performance of the grocery store owners. Finally, the study found out that the most frequently mentioned problems encountered by the grocery store owners was tough competition among the grocery store in the selected towns considered in the study.

Submitted to the University Library 07/18/2007 T-3389