Advertising and promotion : an integrated marketing communications approach / Chris Hackley.
Material type: TextPublication details: Los Angeles : Sage Publications, c2010.Edition: 2nd edDescription: xvii, 333 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 9781849201469 (pbk. : alk. paper)
- HF5823 H11 2010
Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5823 H11 2010 (Browse shelf(Opens below)) | Room use only | 76070 | 00018256 |
Includes bibliographical references (p. [311]-322) and index.
Purchased 76070