Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.
Material type: TextPublication details: Upper Saddle River, N. J. : Prentice Hall, c1996.Edition: 5th edDescription: xiii, 754 p. : ill. ; 23 cmContent type:- text
- unmediated
- volume
- 013520917X
- HF5823 B32 1996
Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5823 B32 1996 (Browse shelf(Opens below)) | Room use only | 55513 | 00020216 |
Includes bibliographical references and index.
Donated by Ohio State University 55513