Commodity advertising and promotion / edited by Henry W. Kinnucan, Stanley R. Thompson and Hui-Shung Chang.
Material type: TextPublication details: Iowa : Iowa State University Press, c1992.Edition: 1st edDescription: xvi, 392p. ; 24 cmContent type:- text
- unmediated
- volume
- 0813812976
- HF6161 F616C73 1992
Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF6161 F616C73 1992 (Browse shelf(Opens below)) | Room use only | 48288 | 00018564 |
References : p. 371 - 384.
Includes bibliographical references and index.
Donated by Ohio State University 48288