Marketing / O. C. Ferrell, G. Tomas M. Hult, William M. Pride.
Material type: TextLanguage: English Publication details: Pasig City : Cengage Learning Asia, 2013.Edition: Philippine editionDescription: x, 359 pages : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 9781285922065
- 1285922069
- HF5415 F41 2013
Item type | Current library | Collection | Call number | Materials specified | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Filipiniana Section | Non-fiction | F RUS HF5415 F41 2013 (Browse shelf(Opens below)) | c1 | Room use only | 77272 | 00078357 | ||
Books | Ladislao N. Diwa Memorial Library Filipiniana Section | Non-fiction | FIL HF5415 F41 2013 (Browse shelf(Opens below)) | c2 | Available | 77273 | 00078358 |
"1st Philippine reprint 2013. This edition is reprinted with license from South-Western, a part of Cengage Learning." --Copyright page.
"Printed in the Philippines."--Copyright page.
Chapter 1 Strategic marketing management -- Chapter 2 The Global marketing environment -- Chapter 3 Selecting target markets -- Chapter 4 Product decisions -- Chapter 5 Developing and managing goods and services -- Chapter 6 Pricing decisions -- Chapter 7 Supply-chain management and marketing channels -- Chapter 8 Retailing, wholesaling, and direct marketing -- Chapter 9 Integrated marketing communications -- Chapter 10 Advertising and public relations -- Chapter 11 Personal selling and sales promotion.
Fund 164 C & E Publishing, Inc. Purchased 06/24/2019 77272 NEJ PHP 465.00 copy 1 2019-06-482 2019-1-0390
Fund 164 C & E Publishing, Inc. Purchased 06/24/2019 77273 NEJ PHP 465.00 copy 2 2019-06-482 2019-1-0390