Sales performance of agents of Avon products in Indang, Cavite / by Norma P. Rint.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Indang, Cavite : 2000. Cavite State University- Main Campus,Description: xii, 46 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 658  R47 2000
Online resources: Production credits:
  • College of Economics, Management, and Development Studies (CEMDS)
Abstract: RINT, NORMA PANGANIBAN, "SALES PERFORMANCE OF AGENTS OF AVON PRODUCTS IN INDANG, CAVITE", B.S., Thesis, Bachelor of Science in Business Management major in Marketing, Cavite State University, Indang, Cavite, March 2000. Adviser: Mrs. Nelia E. Feranil. A study was conducted in Indang Cavite to determine the socio-economic characteristics of the sales agents, the personal selling strategies, ascertain the factors affecting the sales performance of sales agents, and the problems encountered by the sales agents. The ages of the respondents ranged from 22 to 51 with an average of 34.39 years. Most of them finished high school and had an average household size of agents and average number of dependents of four and two, respectively. They were engaged in personal selling for an average of 2.87 years receiving average monthly income of P2567.18. Majority of the respondents considered personal selling of AVON products as their additional source of income. Personal selling strategies used by sales agents were practicing tried and true techniques, understanding customers problem, managing strong relationship with the customer, and making high quality sales presentation. Franchise dealer obtained high sales performance while certified beauty counselor obtained low sales performance. Years of experience in personal selling have significant effect to their sales performance. The respondents mentioned five common problems encountered by sales agents in personal selling. These were competition, unavailability of stocks, delayed payments, hostility of the prospective customers and objections of the buyer.
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Theses / Manuscripts Theses / Manuscripts Ladislao N. Diwa Memorial Library Theses Section Non-fiction 658 R47 2000 (Browse shelf(Opens below)) Link to resource Room use only T-2083 00006343

Thesis (B.S.B.M.--Marketing) Cavite State University

Includes bibliographical references.


College of Economics, Management, and Development Studies (CEMDS)

RINT, NORMA PANGANIBAN, "SALES PERFORMANCE OF AGENTS OF AVON PRODUCTS IN INDANG, CAVITE", B.S., Thesis, Bachelor of Science in Business Management major in Marketing, Cavite State University, Indang, Cavite, March 2000. Adviser: Mrs. Nelia E. Feranil.
A study was conducted in Indang Cavite to determine the socio-economic characteristics of the sales agents, the personal selling strategies, ascertain the factors affecting the sales performance of sales agents, and the problems encountered by the sales agents. The ages of the respondents ranged from 22 to 51 with an average of 34.39 years. Most of them finished high school and had an average household size of agents and average number of dependents of four and two, respectively. They were engaged in personal selling for an average of 2.87 years receiving average monthly income of P2567.18. Majority of the respondents considered personal selling of AVON products as their additional source of income. Personal selling strategies used by sales agents were practicing tried and true techniques, understanding customers problem, managing strong relationship with the customer, and making high quality sales presentation. Franchise dealer obtained high sales performance while certified beauty counselor obtained low sales performance. Years of experience in personal selling have significant effect to their sales performance. The respondents mentioned five common problems encountered by sales agents in personal selling. These were competition, unavailability of stocks, delayed payments, hostility of the prospective customers and objections of the buyer.

Submitted to the University Library 07/18/2007 T-2083

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