Marketing : principles and strategy / Henry Assael.
Series: The Dryden Press series in marketingPublication details: Forth Worth, [Tex.] : Dryden Press, c1993.Edition: 2nd edDescription: xxix, 771p. : col. ill. ; 26 cmContent type:- text
- unmediated
- volume
- 0030767083
- HF5415 As7 1993
Item type | Current library | Collection | Call number | Materials specified | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Room Use Section | Non-fiction | RUS HF5415 As7 1993 (Browse shelf(Opens below)) | Room use only | 22185 | 00019891 | |||
Books | Ladislao N. Diwa Memorial Library Circulation Section | HF5415 As7 1993 (Browse shelf(Opens below)) | c3 | Available | 57194 | 00013890 |
Glossary : p. G1 - G26.
Includes bibliographical references and index.
Donated by Ohio State University 57194 copy 3