Essentials of marketing / E. Jerome McCarthy, William D. Perreault, Jr.
Series: Irwin series in marketingPublication details: Homewood, Ill. : Irwin, c1988. Edition: 4th edDescription: xvi, 512p. : col. ill. ; 24 cmContent type:- text
- unmediated
- volume
- 0256060096
- HF5415 M12 1988
Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HF5415 M12 1988 (Browse shelf(Opens below)) | Available | 22643 | 00013241 |
Glossary : p. 502 - 512.
References : p. 475 - 491.
Donated by Ohio State University 22643