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Comparison of selected mass communication theories in Mcquail's Mass Communication Theory (4th edition) and in www.wikipedia.org / Antonio S. Jacobo III.

By:

Jacobo III, Antonio S [author]

Contributor(s):

Ilagan, Bettina Joyce P [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2010Description: x, 68 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

302.23 J15 2010

Online resources:

Click here to view the Abstract and Table of Contents

Production credits:

College of Arts and Sciences, (CAS). Department of Languages and Mass Communication.

Abstract: JACOBO II, ANTONIO S. Comparison of Selected Mass Communication Theories in McQuail’s Mass Communication Theory (4" edition) and in www.wikipedia.org, Undergraduate Thesis Bachelor of Arts in Mass Communication, Cavite State University, Indang, Cavite. March 2010. Adviser: Ms. Bettina Joyce P. Ilagan. The study is a comparison of selected Mass Communication Theories in McQuail’s Mass Communication Theory (4% edition) and in www. wikipedia.org. It was conducted from November 2009 to March 2010 at Cavite State University, Indang, Cavite. To evaluate McQuail’s Mass Communication Theory (4" edition) and www.wikipedia.org, the researcher determined and analyzed their similarities and differences in terms of the proponents and premises of the selected Mass Communication theories presented in the two materials. The research design used was comparative content analysis. The researcher used purposive sampling to further analyze and determine the comparison of selected Mass Communication Theories in McQuail’s Mass Communication Theory (4" edition) and in www.wikipedia.org. Purposive sampling was employed in selecting the universe of texts for the study. The researcher used a thematic table to further discuss the selected Mass Communication Theories from two materials used. The study was conducted in Cavite State University-Main Campus from November 2009 to March 2010. Five out of six Mass Communication theories have similar proponents from two references named as Agenda-setting Theory, Cultivation Theory, and Information Theory, Media effects Theory, and Uses and Gratification Theory. The theories have its modified date with the complete web addressed to further justify its reliability. Moreover, the proponents from the selected Mass Communication Theories have different approach in discussing the theories. Results of premise in both materials, revealed similar findings when discussed the theories. Lastly, in both materials theories were well explained,analyzed and exemplified.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	302.23 J15 2010 (Browse shelf(Opens below))		Link to resource	Room use only	T-4443		00071066

Thesis (Bachelor of Arts in Mass Communication - - Journalism) Cavite State University

Includes bibliographical references.

College of Arts and Sciences, (CAS). Department of Languages and Mass Communication.

JACOBO II, ANTONIO S. Comparison of Selected Mass Communication Theories in McQuail’s Mass Communication Theory (4" edition) and in www.wikipedia.org, Undergraduate Thesis Bachelor of Arts in Mass Communication, Cavite State University, Indang, Cavite. March 2010. Adviser: Ms. Bettina Joyce P. Ilagan.

The study is a comparison of selected Mass Communication Theories in McQuail’s Mass Communication Theory (4% edition) and in www. wikipedia.org. It was conducted from November 2009 to March 2010 at Cavite State University, Indang, Cavite.

To evaluate McQuail’s Mass Communication Theory (4" edition) and www.wikipedia.org, the researcher determined and analyzed their similarities and differences in terms of the proponents and premises of the selected Mass Communication theories presented in the two materials.

The research design used was comparative content analysis. The researcher used purposive sampling to further analyze and determine the comparison of selected Mass Communication Theories in McQuail’s Mass Communication Theory (4" edition) and in www.wikipedia.org. Purposive sampling was employed in selecting the universe of texts for the study. The researcher used a thematic table to further discuss the selected Mass Communication Theories from two materials used. The study was conducted in Cavite State University-Main Campus from November 2009 to March 2010.

Five out of six Mass Communication theories have similar proponents from two references named as Agenda-setting Theory, Cultivation Theory, and Information Theory, Media effects Theory, and Uses and Gratification Theory. The theories have its modified date with the complete web addressed to further justify its reliability. Moreover, the proponents from the selected Mass Communication Theories have different approach in discussing the theories. Results of premise in both materials, revealed similar findings when discussed the theories. Lastly, in both materials theories were well explained,analyzed and exemplified.

Submitted to the University Library 12/06/2011 T-4443